High-ticket sales funnel is a term that is being thrown around a lot in the online marketing space. The reason why high-ticket sales funnels are popular is that you can sell many products. The key benefit of having a high-ticket sales funnel is to give a solution to a problem that your avatar is having.
This type of sales funnel allows you to sell more products at a higher price and also at the same time automate the process.
The high-ticket is a process where you bring the customer to your sales funnel by solving a problem. These are pain points that the avatar is having. It’s what’s keeping them up at night. The overall objective is to convert cold traffic into warm traffic.
A high-ticket sales funnel is a system that:
- Attracts better quality leads to your high-ticket product.
- Helps leads pre-qualify themselves.
- Establishes a firm base of trust before you even talk to them.
- Moves them quickly through the sale.
Essentially, you build this system using your website and email marketing software. With the right opt-in, landing page, and follow-up sequence, it becomes quite effortless to get high-quality clients through the pipeline and much more revenue into your pocket.
How does a high-ticket sales funnel work?
A high-ticket sales funnel consists of a number of elements that shouldn’t be all that unfamiliar to you.
But this isn’t just about automating the sales process through your website.
It’s about positioning yourself well, so that the best leads find you, qualify themselves, and trust you from the get-go. That way, when you do get them on the phone, they’re ready to buy. No questions asked.
The initial high-ticket funnel ad
The first step of the sales funnel is the starting point of guiding the avatar to a solution to a problem they are having. It’s where you introduce the product, build excitement and potentially offer them a solution to a problem.
With an effective paid ad, you’ll want to do the following:
- Highlight the problem that a product solves or give them a reason to care
- Show them why they should care about failure
- Offer a solution that they can download
- Provide a visual that is compelling
To get things right, you need to make sure that you are targetting a specific group of customers. Remember, you want to present a low barrier for entry.
Of course, you can also create multiple ads for different ad sets. But the initial ad you build needs to provide the right base. You’ll want to test, then tweak and optimize later provided that you have a good working ad.
Once you nail the targeting and the ad copy, you’ll double down on what’s working.
In the ad, you’ll describe the problem your product or service solves in detail. Show them the pain points of not solving the problem.
You may also want to think about the solutions that they have tried already. That’s particularly useful if you are selling a service, rather than an item.
The most important part of this step is the ‘call to action’, also known as the CTA. The CTA is critical because it will ensure that prospects reach the next step. However, this will only happen if it works, which we will talk about later in this post.
Build your CTA around a tangible asset. This should promise a key and specific outcome that those avatars want.
The ad should have an image too. This should stand out and provide them with a reason to click. It has to be linked to the product you are selling and it should be unique. In other words, make sure your image and ad copy resonate with the audience that you are targeting.
The landing page For high-ticket funnel
The next step is often going to be your high-ticket funnel landing page. This is after they opt-in to get more information.
Opt-in pages often referred to as squeeze pages or lead magnet. They are websites that your visitors can “opt-in” to receive something of value. receive library communications, like newsletters or promotional emails that your library sends to specific interest groups.
These are the types of opt-in pages:
- Guide / report
- Video training series
- Sample / free trial
- Free webinar
The Bridge page / Thank you page
Once they provide the contact information, you can send them to a “Thank you page.” This allows you to connect with your avatar and what benefits they should be expecting to see when they click over to the next page.
The next page could be a download, free trial or a webinar.
Few things to keep in mind:
- Deliver on the promise that was put in place with the ad
- Add another call to action leading to the sales page after they have received what they opt’ ed in for.
As you might have guessed, the thank you page doesn’t need to be extensive or elaborate. Instead, it should allow you to position yourself so that they can move along in the funnel process.
The call to action (CTA)
In marketing, your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest example of a call to action is “Buy now!”
The more information you can provide your potential customers with your CTA, the better it will be for all parties involved. You can let your audience know what to expect when they click on your ad, and you can help dissuade the wrong users from clicking by means of a clear and direct message. While it is also important to understand what industry-specific phrasings or messaging your potential
You may sell high-ticket products or services that cost you $1,000 or more per item, but you can still use any sales funnel strategy proven to convert your website’s visitors into buyers.
When you sell high-ticket items, your sales funnel may be a bit different from other companies that sell less expensive products.
However, it still is possible for you to build a high-converting high-ticket sales funnel regardless of the price of your offer.