Traffic Secrets Book Review – Russell Brunson’s Book Worth It? (Updated)

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Many people in the online marketing space have long anticipated the release of Russell Brunson’s Traffic Secrets book, and yes, it’s free!

Not to mention, I am also giving away $13,000+ worth of free bonuses if you get your free book today!

This book is the last installment of his Secrets Series. Compared to other books in this genre, Russell takes a new and innovative approach to grow your business by focusing on evergreen traffic sources.

With a forward from the well-known entrepreneur god-father of capturing traffic, Dean Graziosi, Russell has created a book that can help any business capture traffic and grow their business. It does not matter what position they may find themselves in.

If you want to know everything about Traffic Secrets by Russell Brunson, you should read this review carefully.  By the end of this review, you’ll know if this is for you or not.

All marketers need traffic to their website. Without traffic, you actually no making any money. But this is a hard part and most people don’t know how to drive traffic effectively (Free and paid).

What is the Traffic Secrets book about?

Traffic Secrets is a brand new book by Russell Brunson. As the name, it’s all focus on how to fill your website and funnel by your dream customers.

Through the book, you will learn the strategy for:

1. Understanding who your dream customers are.
2. Where are they congregating online.
3. How to create the ‘right’ hook to attract your dream customers into your funnel through irresistible offers.

There are four types of traffic in Traffic Secrets, that help businesses capture and maintain leads and customers’ changes.

• Direct traffic – Direct traffic is traffic from people who visit your business’ website themselves.
• Referral traffic—traffic that comes from external links.
• Organic traffic. Organic traffic occurs when people search online about a product you sell. If you sell potato gun manuals like used to, someone may find your website by going to Google and searching “potato gun.”
• Social traffic, which is driven by your social media presence

Who is Russell Brunson?

Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

He is known for selling hundreds of thousands of copies of his books – Dotcom Secrets and Expert Secrets.

Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted into every business opportunity offer he could find, simply to study the art and science of direct response.

In high school, Russell was a state champion wrestler, and then became All-American his senior year taking 2nd place in the country at high school nationals. He continued to wrestle in college, learning valuable lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers nationally.

Why do you need traffic?

What is ClickFunnels?

ClickFunnels is now considered to be the fastest-growing non-venture backed software company in the world.

With a following of over a million entrepreneurs, he’s published and sold over 400,000 copies of his marketing books, popularized the concept of sales funnels, and helped tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2020, Russell’s training, teaching, and software has created 728 millionaires who are in his exclusive club called the Two Comma Club.

What is inside the Traffic Secrets book?

Inside the Traffic Secrets book, Russell Brunson will be sharing 20 of his best secrets that will help you get more traffic into your funnels.

Keep in mind this is about the book, not the Traffic Secrets online course.

Here’s what exactly you’ll find inside this book:

Section #1: Your Dream Customer

• Secret #1: Identify exactly who your “Dream Customer” is, and enter into the conversation that’s already taking place in their mind, so you know exactly how to serve them!
• Secret #2: Find exactly where your dream customers are HIDING online, so you can find them and pull them into your funnels…
• ​Secret #3: How to get your Dream Customers to stop dead in their tracks (even if they’re crazy busy, or scrolling through a sea of your competitors) and pay attention to your story, so they will take you up on your offer…
• ​Secret #4: The two ways you can get your message in front of your Dream Customers… so that you can turn them into your own traffic that you can message over and over again, for FREE!
• Secret #5: The best kind of traffic on the planet! (And the #1 way to safeguard your business against any kind of Google slaps, Facebook snaps, or algorithm changes that come our way!)
• ​Secret #6: The invisible second funnel that almost no one knows about. Only 19% of potential sales will happen the first time your customers go through your funnel! (The other 81% of your potential sales is determined by this…)
• ​Secret #7: The key to getting partners to not only promote your products for you, but also quickly return your calls, respond to your emails, and get excited to send you their traffic for free…

Section #2: Fill Your Funnel

• Secret #8: How to get tons of FREE traffic from other people’s platforms who already have your dream customers… and lead them like a “Pied Piper” straight into your funnel!
• ​Secret #9: Get OFF the crazy traffic “roller-coaster”, and get more consistency in your marketing… while sending streams of visitors to fill your funnel! (This is hands-down the backbone for the ultra-fast growth of where ClickFunnels is today!)
• ​Secret #10: This quick 3-5 minute daily strategy helps you tap into large pockets of your dream customers on social media that aren’t following you yet, (and discover the patterns that make them follow and engage with you!)
• ​Secret #11: How to use the biggest social party on planet Earth to funnel your dream customers into your world…
• ​Secret #12: How to leverage Google to get your customers to find you, instead of you chasing after them! (Even if they don’t know who you are, and aren’t actually searching for you…yet!)
• ​Secret #13: The 6-steps Russell Brunson uses to create incredible content that serves his audience for the rest of their lives and beyond…(and our number of views will continue to rise every day!)
• Secret #14: The key to ‘weathering the storm’ and getting in front of traffic trends… this is the exact blueprint they use as we look at every new traffic opportunity!
• Secret #15: Create your own powerful “Tonight Show” that fuels ALL the social media assets you need each week… so that you can quickly repurpose it into unique content that fits each social platform!

Section #3: Growth Hacking

• Secret #16: This “hub” style landing page makes PR agencies want to push traffic to it…so your audience can learn more about you, your company, your products, and how you can help them! (Get the exact outline we use for our page!)
• ​Secret #17: three strategies for tapping into other people’s distribution channels…so you can plug your products directly into brand new audience streams! (This is the real secret behind each Shark from “Shark Tank…”
• ​Secret #18: The 5-step game plan for building an army of marketers who spend their own advertising dollars to promote all of your products for you…(and you only pay them when they make a sale!)
• ​Secret #19: The 7 Phases Of A Funnel that converts your ice-cold traffic (who aren’t aware of your product, and don’t even know you exist) into your funnel… into hot qualified buyers who sell themselves on your solution (before you even tell them the offer!)
• Secret #20: three tiny “growth hacking” adjustments that they modeled after famous rapid-growth tech companies…(these are the “little hinges that swing big doors” when it comes to scaling your company!)

Traffic Secrets Bonuses!

If you do get your free copy of Traffic Secrets, you will have an opportunity to claim your free bonuses!

Bonus 1: Traffic Secrets Foundation: Four hours of training.

Bonus 2: The Ultimate Unfair Advantage by Dean Graziosi – How to scale your traffic with simple videos from your smartphone.

Bonus 3: How to make a video go viral – Prince EA – How to create videos that people would love to share.

Bonus 4: The Ultimate Traffic Hack by Peng Joon – How to create lots of content in a short time and syndicate it in order to publish it on different platforms without losing lots of time.

Bonus 5: Traffic Secrets 30 Days Challenge

How much does the Traffic Secrets book cost?

The Traffic Secrets book is a free plus shipping offer. You only pay for shipping which costs $9.95 if you’re in the US and $19.95 for international orders.

Are there upsells too?

Yes, there are upsells presented after you buy the book, let’s take a look at them:

• Traffic Secrets audiobook for $37
• Traffic Secrets live event for $97
• Box set containing Traffic secrets, Dotcom Secrets (updated version), Experts Secrets (updated version) and Unlock the Secrets + OFA digital version for $197
• Funnel tracking software for $397

This all sounds great! But who is this for?

Traffic Secrets by Russell Brunson can be useful for anyone who has an online business, or even an offline business, but wants to use online marketing in order to grow their business and get more clients and sales.

These include:

• Coaches/Consultants.
• Local Small Businesses.
• Info Products Owners.
• E-Commerce Store Owners.
• Network Marketers.
• B2B Businesses.
• Non-Profit Organizations.
• Agencies/Freelancers.
• Bloggers.
• Affiliates.
• Those Who Are Getting Started Online.

Why should you get the Traffic Secrets book?

Here are some of the reasons you need to get Traffic Secrets.

Save time: 

I know there are many methods to increase traffic and you can get it for free. However, the significant fact is that most people are experiencing traffic problems. Think about this.

Instead of spending time searching, you can learn it from others. It took Russell more than 15 years to figure out what works and what doesn’t. What you need now is to learn from someone who has succeeded.

Save money: 

As I said before, you could spend twice as much on testing or consultants to help you do this. But they’re going to teach you how to do it. (only $9.95 to start)

Avoid effort: 

You don’t have to figure this stuff out on your own. All you have to do is using the strategies, using the proven templates inside Traffic Secrets and you’re good to go.

Final verdict: Is Traffic Secrets worth it?

Russell has done a great job of taking a complicated subject and making it easy to understand.

I enjoyed Traffic Secrets because it is a very practical book – it gives you the tools and information that you need to get started straight away.

Yes, it does also give you the theory behind why things work and why you need to do things in a certain way, but it also gives you, in black and white, the sales funnels and email templates – you can copy them from the book and put them to work.

If you sell anything online – product, service or software – then you need to have this book and you need to understand these principles. They are key to increasing your sales and improving conversions.

I’ve purchased most of Russell’s products so far. The trainings, the software, the events, almost all of his products I now own.

I have quite literally spent thousands of dollars on his products, and where did I get the most value?

His free books, DotCom Secrets and Expert Secrets. Personally, Expert Secrets is my favorite but DotCom Secrets is still right up there with the best books available today.