ClickFunnels Review – Is It Still Worth It? (Updated 2023)

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Why would you need sales funnels for your new business?

Well, let’s get straight to the point, shall we?

Let’s face it. Building an online business isn’t always easy. Especially this day in age, where everything is competitive and cutthroat. You need every advantage to stay ahead of your competition.

If you are planning on doing everything yourself, you will need to know how to code, design, market, manage, to name a few.

Even if you have an amazing idea or “rough draft” of a business plan, you’ll still be bogged down by the workload that is required to start an online business.

ClickFunnels is an integrated system that offers many features to help people build:

• Webinars
• Landing pages
• Sales pages
• Set up billing pages
• Opt-in pages

As a sales page and landing page designer and editor, it has a long list of page templates and funnels templates.

If people want to set up a landing page for webinar registration, ClickFunnels offers several different pages to ensure success.

The webinar template has a landing page, thank you page, live webinar page, webinar replay page, and a sales page. This is just one example of the thoroughness of ClickFunnels.

ClickFunnels makes it easy for people to take a great idea, a new product they want to sell, or a dream business and turn it into a well-designed sales funnel that will convert your website visitors into customers.

Instead of having to spend extensive periods of time, like days, weeks, or months, trying to design your own page or spending a lot of money hiring a website developer, ClickFunnels helps make the development process affordable and smooth to create and implement.

What exactly are a sales funnel and why you need one

A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service.  Anyone out there on the web who is not your client is a prospect.  

There are four stages of a sales funnel.

Phase 1: Awareness

Prospects are introduced to you.  You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service.  Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches.  To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.

Phase 2: Interest

After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged.  They return and voluntarily choose you to continue to learn from. 

Phase 3: Decision

During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).

The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.

Phase 4: Action

This is the active prospects’ final stage and is either becoming a customer or client of yours (or not).  This is when contracts are signed and terms and conditions are agreed upon.  Money is exchanged and you have a new customer or client.

Who is Russell Brunson?

Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

He is known for selling hundreds of thousands of copies of his books – Dotcom Secrets, Expert Secrets, and Traffic Secrets.

Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted into every business opportunity offer he could find, simply to study the art and science of direct response.

In high school, Russell was a state champion wrestler, and then became All-American his senior year taking 2nd place in the country at high school nationals. He continued to wrestle in college, learning valuable lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers nationally.

What is ClickFunnels?

ClickFunnels started back in 2014, but in just three years it’s been, in the words of Forbes, “silently revolutionizing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).

The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels but other marketing adventures. He played around with email marketing for a while and eventually began to master sales funnels.

ClickFunnels is a software that accomplishes a few different things.

• It allows you to quickly and efficiently build a high-quality landing page to either sell a product or capture customer information
• It allows you to follow up with existing or potential customers via a variety of methods (email, text, desktop notifications, Facebook messenger, etc)
• It allows you to take a new customer through a multistep sales process which will increase your customer lifetime value and increase the size of your orders from each customer

Why Sales Funnels are often misunderstood

• A landing page and a website are not the same things.
  • While you can build a website on ClickFunnels as well, it was designed to create landing pages. The website is ideal for information dissemination and having a presence. A landing page is designed to remove distractions and walk a customer through the sales process online just as they would with you in person.
• ClickFunnels is not a magic potion. It is not a ‘be all, end all’ for making money online.
  • It is a software tool that allows you to grow your business, your audience and increase your sales by utilizing proper online sales techniques. As a platform, it allows you to create the landing pages and follow up campaigns without the need to be text savvy.

What is the difference between a website and a funnel?

ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs.

ClickFunnels was created so that entrepreneurs like you, who aren’t programmers and who don’t know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online.

• Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
• ​Point your customer straight to the ONE product or service they need most to help solve their problem
• ​Follow-up with your visitors, even after they leave your page

ClickFunnels features

ClickFunnels is packed full of impressive features and tools to ensure you can quickly and easily create beautiful, high converting and functional sales funnels. So let’s take a more in-depth look at some of its best features.

Hosting

ClickFunnels is an all-in-one hosting solution that will host all of your landing and sales funnels for you. As part of the service, ClickFunnels takes care of all security and maintenance issues, ensuring that your web pages load quickly and suffer minimal downtime.

Pre-defined Sales Funnels

ClickFunnels is a landing page builder that provides a number of predefined sales funnels for you to select from. These have been categorized into industries as well as according to the goal they have been created to achieve. For example, you can select a sales funnel to help you:

• Generate Leads
• Sell a Product
• Create an Event

Each sales funnel comes with a video explaining what the funnel can be used for and an extra description sharing top tips on how to get the best results using that specific type of funnel. You can also create custom sales funnels, catering specifically to your individual online objectives.

Templates

ClickFunnels has a library of free and premium landing page templates for you to select from. These landing pages are all fully optimized and created to convert, ensuring they engage with your users and help you achieve your goals. ClickFunnels is a landing page builder that knows what converts customers and what doesn’t, so using these templates will give you a massive advantage over your competitors.

Drag and Drop editor

Sales funnels are extremely easy to create with ClickFunnels due to the intuitive drag-and-drop editor. Built to make the creation and design process a fun and smooth experience, with the ClickFunnels editor you won’t need to touch a line of code. Simply click on a page element to resize it or move it around the page. So even if you are new to web design, you will quickly be able to produce professional and stylish sales funnels.

Editor Features

Here is what you can do in the ClickFunnels editor:

• Content Blocks – Choose from a variety of content blocks that can be easily dragged and dropped onto your sales funnel. These include an FAQ section, pricing table, timer, progress bar, and much more.
• Media – Select and add images, video, or audio to your sales funnel. Images can be uploaded, or you can search for a stock image from the ClickFunnels library or from Pixabay, IconFinder, or Unsplash, all without having to leave the editor. Videos can also be embedded from YouTube, Vimeo, and Wistia.
• Fonts – Choose from one of the many Google fonts for your content and headlines, alter the color, change the size, and more.
• Background – Select background colors, images, or videos for your sales funnels.
• Forms – Within the editor, you can add a number of advanced form types to your funnels. These include an SMS sign up form, survey form, and shipping and billing address forms.
• Popups – Add attention-grabbing popups to your sales funnels, select where and when to display them, or set them to appear as your visitors go to exit the page.
• Social Media – Display social share buttons, Facebook comments, or a Facebook sign up button anywhere on your sales funnels. The style of buttons can also be altered to suit your branding.
• SEO – Add metadata to your funnel, including keywords, title, description and more, then view your search engine snippet.
• Custom CSS – For those of you confident with coding, you can add your own custom CSS styles to your page (this isn’t mandatory but a nice extra for those who want it).

As you can see, the ClickFunnels editor offers much in the way of usability, tools, and features, ensuring that, you create stunning and highly converting sales funnels.

eCommerce

ClickFunnels is a great solution to help increase sales. By promoting your products using a multi-stage sales funnel, you can showcase your products, generate interest, and clinch the sale.

ClickFunnels also integrates will numerous payment gateways including…

• PayPal
• Stripe
• Authorize.Net
• ClickBank
• InfusionSoft

So whatever your eCommerce preferences, ClickFunnels will have something to cater to your needs.

Membership Site Functionality

The ClickFunnels membership funnels have been created to enable you to sell access to your membership site, or premium content areas. A membership funnel starts with the promoting of your site, demonstrating top content and explaining why users need to subscribe. This then funnels down to a signup page and access to content.

ClickFunnels provides complete fully-functional membership funnels and landing page templates to increase sign-ups to your site. Or alternatively, you can build a custom membership funnel from scratch using a blank template.

Webinars

With ClickFunnels you can create webinar funnels to help you grow your brand, sell your products and spread the word about your services.

There are two ways you can run a webinar with ClickFunnels. Firstly you can host a live webinar using a service like GoToWebinar or Zoom. You can then use a ClickFunnels event funnel to customize the registration process and increase attendance.

Alternatively, you can produce a pre-recorded webinar that ClickFunnels can then play on-demand, automatically running the whole webinar process for you.

E-mail Services

ClickFunnel integrates with a number of popular e-mail autoresponders, including Aweber, MailChimp, Salesforce, Hubspot, and many more. However, ClickFunnels also offers its own marketing automation platform, Actionetics, which is available on the Etison Suite plan.

Actionetics integrates seamlessly with your sales funnels and helps to keep all your online interactions within the ClickFunnels dashboard. With Actionetics you can…

• Set Up Email and Smart Lists
• Create Email Campaigns
• Design Action Funnels and Follow Up Funnels
• Use Click bots
• Track Customer Metrics

As you can see, Actionetics has an impressive feature run down, making it easier to connect with your customers on a personal level.

Analytics and Split Testing

ClickFunnels encourages users to split test funnels to ensure maximum conversions. A/b testing is vital to understand what works and what doesn’t. Pretty much any element of a funnel can be split tested, including…

• Pages
• Headlines
• Copy
• Images and Videos
• Buttons

ClickFunnels then automatically tracks your funnels’ analytics, giving you up to date stats on how your pages are performing. Within the dashboard, you can access stats on:

• Page Views
• User Behavior
• Conversion Rates
• Comparisons Between Funnels
• Metrics over Time

Monitoring your analytics will help you understand what your customers are responding too, and help you plan changes and improvements for future funnels.  ClickFunnel’s a/b testing abilities are up there with the best of landing page builders on the market.

Support and Documentation

ClickFunnels provides impressive support for its users in the form of an extensive knowledge base. This knowledge base is very well laid out and organized, enabling you to quickly find the support documentation you need.

As well as the knowledge base, throughout the ClickFunnels dashboard, there is a wide assortment of help videos and descriptions, sharing best practices, explanations of tools, and top tips for using the numerous ClickFunnels features.

ClickFunnels also promotes a strong community, both on their website and on Facebook. A Community support forum, found via the knowledge base, helps users connect and discuss any problems, questions, or queries. The ClickFunnels Facebook page, which is currently followed by nearly 200,000 individuals, is also another great place for inspiration and interaction between ClickFunnel users.

ClickFunnels has also created an active YouTube channel, packed full of informative videos helping users to get the most out of their product. And if you still can’t find the help you need from one of these many support venues, then you can submit a question to the Clickfunnels help team.

So now we have a good idea of the features and tools that ClickFunnels provides.

ClickFunnels Pricing

There are two different pricing options for ClickFunnels and both have a 14-day free trial available to help you determine if this platform is right for you.

ClickFunnels (Lower-Tiered Plan)

The ClickFunnels basic plan costs $97 per month and is great for any business that is just getting started. With this plan, you can have up to 20 funnels, 100 pages, 20,000 visitors, and an unlimited number of contacts and members.

With this plan, you have access to a lot of the features ClickFunnels has to offer. Here are the features:

• A/B Split Tests
• E-mail Integration
• Optin Funnels
• ClickPops
• ClickOptin
• All Advanced Funnels
• Sales Funnels
• Membership Funnels
• Auto Webinar Funnels
• Webinar Funnels
• Hangout Funnels
• Order Pages
• Upsell Pages
• Downsale Pages
• Funnel Sharing

ClickFunnels Etison Suite

The Etison Suite is the top-tier of services from ClickFunnels. It costs $297 per month and is great for businesses that need more than the basic plan can offer. With this plan, you can have unlimited funnels, unlimited pages, and unlimited visitors.

On top of offering all of the same services as the basic plan, Etison Suite members also get:

• Priority Support
• Priority Template Requests
• Actionetics
• Visual E-mail Builder
• Manage E-mail Lists
• Send Broadcast E-mails
• Track Opens, and Clicks
• Auto Responder Series
• Action Funnels
• Send Location-Based E-mails
• Send E-mails Based on Social Media
• Flexible and Advanced Segmentation
• Lead Scoring and Action Scores
• Magic Social Contact Profiles
• Backpack
• Unlimited Affiliates
• Unlimited Commission Plans
• Easy to Setup 1-Click
• One Time Payments
• Subscription Plans
• Manage Affiliates and See Top Affiliates
• Manage Commissions Owed and Paid
• Branded Affiliate Sign up and Special Area
• Complete Customization
• SMTP Integrations; and,
• Billing Integrations

This all sounds great! But who is this for?

ClickFunnels can be useful for anyone who has an online business, or even an offline business, but wants to use online marketing in order to grow their business and get more clients and sales.

These include:

• Coaches/Consultants.
• Local Small Businesses.
• Info Products Owners.
• E-Commerce Store Owners.
• Network Marketers.
• B2B Businesses.
• Non-Profit Organizations.
• Agencies/Freelancers.
• Bloggers.
• Affiliates.
• Those Who Are Getting Started Online.

Final verdict: Is ClickFunnels worth it?

There is no doubt that ClickFunnels is an impressive tool that could potentially make a big impact on any business. Packed full of tools, features, and functionality, whatever your goals, ClickFunnels can help you increase conversions and make money. Although expensive, if you have the budget for this tool and want to see your business grow, then ClickFunnels is worth the investment.

While some people, especially those who are just starting their businesses, may feel like ClickFunnels costs a lot, for anyone who is serious about growing their business and taking advantage of all ClickFunnels has to offer, the cost is worth it.

Some of the cons that have been listed for people are that ClickFunnels takes investment to truly learn, is a little more expensive than competitor platforms like LeadPages or Thrive and that it requires a continuous subscription to use your funnels.

The reason the cost is worth it is that it has excellent free training and it does more than competitor websites.