Why Most People Are Scared To Invest In Themselves

In the past, many of my friends who I grew up with and went to school with have told me how wonderful their jobs are. They would boast about everything they do. Then, in that very same week, they bitch about everything they have to deal with.

This doesn’t surprise me. Most people are unhappy with their jobs.

In fact, 70 percent of Americans aren’t engaged by what they do for a living. Let’s put that into perspective. Provided that, there are American’s that still have a full-time job, that is number is around 120 million. 84 million of them don’t like their jobs.

Starting my own business was the last thing on my mind when I graduated from college. I’ll be honest, I just wanted to make a lot of money and have a stable job. As a bonus, I also wanted benefits and vacation time.

But as the years went on, I realized my life was not being fulfilled. I began entertaining the idea of starting my own business but kept coming up with excuses not to. Eventually, I realized I needed to face my fears head-on.

I still remember the moment when I sat down to check out a business opportunity. I was blown away and my world had been ripped open.

They offered me a product that could change people’s lives and also make money by referring other.

Except for one problem: the ticket price was $4,000.

I had no frame of reference for this, and I had $29 in my checking account —and still hadn’t paid my mortgage.

And yet, I felt that I was called to take action.

The decision didn’t make any sense, I committed and haven’t looked back since then.

It was one of the most powerful moments of my life and it had very little to do with the product.

It had to do with the fact that I was convincing myself that I was worthy of that type of investment.

Since then, I’ve invested over 6-figures in courses, mentors, seminars, live events and more.

The truth is simple: I would not be who I am today without investing in myself.

As humans, we are a herd species.

Here are 7 reasons why most people are afraid to invest in themselves which is why they do everything in their power to stay stuck.

You’re not willing to be resourceful

If it’s important enough, we can all find the money. We can make it work somehow, someway.

Imagine a friend shares an opportunity to buy a mint-condition Lamborghini for $5,000. The offer is good for 24 hours.

You would do everything in your power to scrounge up the money to get buy the car because you know the value.

But most people would rather spend the money on a big screen TV’s and expensive Air Jordan’s.

As awesome as those are, they won’t transform your life.

You’re letting your fears win

Imagine putting everything you have — your hopes, dreams and finances — into starting your own business, only to watch it crash and burn

You’re afraid of putting money down and not taking action.

You’re afraid of declaring your dreams to someone else.

You’re afraid of being held accountable to your vision.

You’re afraid of achieving success and changing your life.

I had to redefine success. I realized it wasn’t enough for me to be at a decent job with decent pay — security wasn’t my definition of success.

For me, success meant chasing my dreams and achieving my goals. That’s when I realized I’d be failing to stay at my current job.

These fears are always out there.

You’re waiting for the “right” time

So often, I’ll have discussions with people and figuring out the details on how to move forward, and they’ll say the timing isn’t right.

Here’s the deal: the timing will never be right, you make it right.

Life won’t get less busy, the kids won’t be less intense, your bills aren’t going to disappear.

You don’t know where to start

Most aspiring entrepreneurs don’t know where to start when they start their first online business. Start out by seeking out a mentor who has achieved the goal you’ve set for yourself. 

Seek out the person, the structure of their business, and reach out to see if she can offer advice or information.

Just take a step forward and do what makes sense. The path will unfold as you continue to walk.

There is a big difference between knowledge and knowing. Knowledge is what 95% of people do, which is consuming information. Knowing is implementing what you just learned.

You’re entitled and want it free

This is a charged word, but it’s true: people feel they deserve free coaching, mentoring and time from others. They will spend countless hours on YouTube to end up confused, overwhelmed and frustrated.

A few months back, I received a message from someone who wanted to work with me.

I quoted them the price what it took to invest in themselves. They came back with a message —because they “know” everything from doing research on YouTube, they wanted it free (or discounted.). Yet, they haven’t achieved any results for themselves.

95% people who are looking to start an online business are consumers of information, not producers.

What they fail to recognize is they wouldn’t do anything with free advice.

Ready To Fire Your Boss? This is how I was able to replace my income

You want to keep playing small

Investing in yourself is a bold declaration of trust, faith and belief in who you are and what you’re creating.

It’s also a sign that you have skin in the game.

But it’s also a shift from playing small to playing much bigger —and not everyone is ready to play big.

They would much rather try and consume free “how to tips” and grab up as many e-Books as they can to try and figure it out on their own.

You want the reward without the risk

It sounds cliché, but there are no big rewards without any risks involved.

You want a guarantee.

There is risk in everything we do, including investing. But you need to start thinking long-term about building wealth.

Investing in yourself and in an online business is planning for your future through various avenues — which will help you in your golden years, so you’re not working far past your prime.

So start now by empowering yourself financially. Take a dip in investing in yourself. It’s never too late to start.

Did you get value from this blog post?

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Hi, I'm Nate! 😊

I help aspiring entrepreneurs to build, optimize, and scale a '6-figure' online business.
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