We’ve all had it happen to us at one point or another – one of your friends joins an MLM program and they are taken up by allure of earning big money and becoming the envy of all their friends. You can probably see where this is going already – your friend starts calling you unrelentingly telling you to join the program, tell you how much money you can make, how it can change your life… you’re probably heard all of the sales pitches by now. Being an MLM network marketer involves treading the fine line between sharing the opportunity with your friends to get them to see the benefit and value or becoming a nuisance and an annoyance by constantly bugging them about the program. Read on to discover to the best ways to avoid becoming “that annoying MLM marketer.”
Contact Once, Twice, but not a Third Time about your MLM business.
While the number of times you should contact your friends or potential leads differs depending upon who you ask and what expert advice you follow, I have found that contacting your friends up to two times is enough, and the third time will just turn you into another annoying MLM network marketer.
If you approach your friend with your opportunity and they seem interested but decline, take it with a grain of salt and move on. But, don’t forget about that person as you will want to contact them sometime into the future or better yet, just inspire them by leading by example when you have had the success. I usually do not bring it up with them. If you plan on contacting them again and you feel they would be perfect for it, here's what I would recommend. This time try using a different approach, and make sure to ask them exactly what it is that is stopping them from getting started. From there, you'll be able to determine if this is a fit for them or not. With all this being said, you do want to spend your time wisely with those who are serious about the business. If they still refuse and sound adamant in their refusal, it will be pointless and fruitless to contact them a third, fourth or even fifth time, as they will become annoyed and they may even start spreading rumors and gossip about you, your program and your marketing techniques.
Always State your Intentions
When contacting a potential lead or prospect, be sure to be honest with them and state your intentions clearly. Many marketers attempt to put a façade or blanket over their opportunity by calling it something it’s not. When you are calling your prospects, let them know you are here to collect a decision and see what you can do to help them. However, if you are deceitful in your marketing practices, such as calling it a “way to get rich quick” or “get rich with minimal effort” you will find people will be less trusting of you and your opportunity.
Don’t Exhaust your MLM Warm Market
Your warm market is your group of friends or relatives who you have decent contact with and you know they are likely to be receptive to your opportunity or company. Going through your warm market by constantly calling them and bugging them will quickly land you in the “no friends left” club, and you do not want to go there. Have you experienced something like this before where you were approached by an annoying MLM Network Marketer who won't leave you alone? They feel that they are helping you but they really are not?
To your Success,