We live in the world of social media. In addition to being a major part of our lives, the one thing that it encourages the most in us is the taking of pictures. All the social media platforms, whether it is Facebook, Twitter or Instagram, they all encourage picture sharing and the use of pictures is a major way of creating the buzz and engagement on all these platforms.
People on social media are now using their smart phones to take pictures and what has now evolved on social media which is called a ‘selfie’. More and more people in general and celebrities in particular are using selfie on their profiles as a means of showing their personality. What most of the people don’t know is that selfies can prove to be a vital source in building and promoting your business on social media platform. This post will provide some useful insight for those of you who aren’t aware of the marketing benefits of selfies.
Suppose you are a health and fitness expert and you have accounts on different social media platforms. Can you go on managing the accounts without sharing your personal pictures of workout? I suppose not, because, people are more interested in what they see compared to what they only listen or read. Therefore, using selfies is actually a way of humanizing your business, and then more selfies can be used to brand it. Although not in the traditional way, but selfies can prove to be a vital source in branding the business.
Behind The Scene:
The second major reason why you should use selfies on your social media accounts is the fact that it gives people the behind the scene element, which creates the most buzz. When people show interest in a business, the first thing they do is start inquiring about it with focus on what really happens behind the curtain. Therefore, when you use a selfie for your social media profiles, you actually satisfy the quest for curiosity of such people and you will provide them what they want to see.
Promotion Of Other Social Media Profiles:
Generally, what happens when a business has a strong profile of one social media platform, whether it is Facebook, Twitter or Instagram, it generally takes some time for that particular platform to generate any type of buzz for that particular business. Therefore, in order to share that buzz and let the followers of other platforms know the kind of buzz you are creating on other profiles, is to create a self snapshot ‘selfie’ that did the job on the respective platform. Therefore, selfies taken on one platform can help generate traffic on other platforms as well in a form of leverage.
Promotion Of Products:
Using just the pictures of products for promotion can make it dull and boring for your target audience and it wont be able to generate any buzz on your social media profiles. On the other hand, if you present the product to your target audience in the form of a selfie where you are carrying the product or putting it to use, then using a selfie can prove to be more lucrative from a promotional perspective compared to simple sharing of pictures of the products.
Giving Face To Business:
Although some social media marketing gurus may disagree with me, however, I believe that using a selfie helps give a face to your business. Aside from your business profile, if your face appears on other platforms, people are instantly able to recognize and identify you because of your selfies. Therefore, if you are the face for your business, then use your selfies to give the face to your business.
Now It’s Your Turn!
Do you use selfies on your social media profiles? I would love to hear your thoughts in the comments section below!