Being in business for oneself is great. That’s what everybody says, right? If what everybody says is true, then why are you miserable? What’s that? You say that you’re not miserable? Then I don’t understand why you’re procrastinating.
It makes perfect sense for MLM business owners, or anyone for that matter, to procrastinate when they are miserable, but it makes no sense at all for procrastination to get in the way of a happy marketer. There’s so much to gain by “doing it now” and so much to lose by “doing it later”. What non-miserable person would choose to do the latter?
Why We Procrastinate
Procrastination isn’t a new phenomenon, nor is it something that people set out to do. No one decides that they will procrastinate, place it on their schedule, and go about doing it. It just sort of happens. We know that we shouldn’t do it. We know that anything that we put off still has to be completed eventually. We even know that we are doing it as we do it. Still, procrastination remains a problem for many of us.
Recognizing the folly of procrastination isn’t enough to stop us from doing it. For that, we need to figure out why we fall into it so easily.
Even fun work is still work
You love your business. The freedom that you have to make decisions that affect every aspect of your business – which determine the ultimate success of failure of your enterprise, is one of the most appealing aspects of running your own business. You’re in control.
But for those times when you’re feeling less like a dynamic leader and more like a slouch, it would be good if there were someone else around to keep you on course. Unfortunately, when you work for yourself, there is no someone else.
You love your business, but even work that you love is still work, so you check out mentally for a while to escape the rigors of the business when you procrastinate. If done in moderation, there’s probably no lasting harm done, but when procrastination becomes a common occurrence, your business is in trouble.
Too Many Easy Distractions
The constant beeps emanating from your phone, your computer, and your tablet; the television that you have on for “background noise”; and the browser tabs that you have open to Twitter and Facebook are all distractions. You may believe that you are multi-tasking, but you’re not. You’re procrastinating.
If the work that you’re doing is important, the task should have your full attention. If you were paying someone else to do it, that you naturally be your expectation of them. Eliminating distractions is one way to combat procrastination.
Everything can’t be crucial. Many bosses will never admit this to their subordinates, but deep inside that know that it’s true. Being your own boss means: You have to prioritize because you cannot do everything at the same time. When we fail to prioritize, we lose focus, which in effect renders everything a non-priority. Hazy priorities are a recipe for procrastination.
A business owner, like every other type of leader, must keep their focus on their goals. This keeps the organization moving forward, even if the organization is just you. It’s easy to avoid procrastination when you have a customer in front of you, but that’s not where the problem exists.
Tasks that do not result in immediate feedback, like preparing a marketing campaign, a forecast, or a product launch are key candidates for tasks that are left for later. We are lulled by the illusion of time to believe that we do not have to focus on these tasks now, so we open ourselves up to procrastination.
Recognizing this trap enables business owners to avoid it, by getting back to work… now!
It’s your turn!
What do you do to overcome procrastination?
Do you have any tips to share?
Please feel free to share your feedback in the comments section below!