What To Do When You Have No MLM Warm Market

There are numerous ways to go about obtaining leads and prospects for your network marketing opportunity  One of the time-tested and truest ways of finding new leads and prospects is to tap into your “warm market.” 

A warm market consists of the people you know personally, or at least have talked with in the past.  This could be your friends and family.  This is different from a “cold market” which consists of people that you don’t know and have never talked to.

Approaching your warm market and asking them to take a look at your business or opportunity is much easier than approaching the cold market.  This is because you know the person you’re approaching, making it much easier to start up a conversation that eventually leads to a discussion of the program or opportunity. 

One consistent problem that network marketers face is they tend to burn through their warm market fairly quickly.  While almost everybody will be at least be receptive to hearing about your opportunity the first or second time, by the third or fourth time you will likely be speaking with the voicemail machine versus the actual person.

What To Do When You Have No MLM Warm Market

This presents a very difficult challenge for any new network marketer or one that has been doing the business for a while and struggled. 

After you have exhausted the list of people you personally know, where do you go next?  While there is no set rule or guideline that establishes a “guide” to follow, you will find some success when you exhaust your warm market by following the tips below.

Ask for “Friends of Friends” to Build Your MLM Network Marketing business

Rejection is a normal part of network marketing, and being faced with rejection is no reason to hang your head in sorrow.  If you approach your friend, who for this scenario will be named John, and he politely declines your opportunity you can turn the tables by asking John if he has any friends that are hurting for money and be interested in your opportunity or program.  John will be likely to offer the names and numbers of friends who he knows may be struggling for money, because as a friend he genuinely wants to help them out.

What To Do When You Have No MLM Warm Market

Ask your MLM Upline for Help

The people above you in the program, known as your upline, have the responsibility of helping you, mentoring you and giving you advice when it comes to succeeding in the program. 

They should have an interest in helping you because the more money you make, the more money they will make as well.

If you find yourself in the precarious situation of having no warm market, one of the best things you can do is ask your upline if they know anybody that has shown interest in the program in the past, but for whatever reason has declined to join. 

Contacting these people may seem redundant, and be prepared for quite a few rejections.  While you are working on these leads you can also be working on other “referrals” and stuff your pipeline with quality prospects.

Now, I would love to hear your feedback. What are some of the things you have done when you run out of warm market prospects to talk to?  I look forward to your comments!

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8 responses to “What To Do When You Have No MLM Warm Market”

  1. The branch out effect works really well Nate!

    Ask friends for their friends, and see where it can take you.

    Never fear rejection; it happens to the best of us. Keep asking new people to get closer to…..YES lol….

    Thanks for sharing!


  2. Caro Ness says:

    Very helpful guidance Nate, thank you!

  3. It is true that friends and family members are often more willing to help you out. But if you constantly send them links to new business opportunities that may or may not be legitimate they won’t be very interested in helping you out. Make sure you know all about the business you are into before you ask for help!

    Great article!

  4. Amar Naik says:

    participating/networking through conferences/events i feel can help to get more contacts,

    • Nate Leung says:

      Hi Amar,

      Yes those are very good ideas. Thank you for stopping by with your comments!

  5. Nate,

    Great advise with asking friends if they know anyone that needs extra money or would be interested in the opportunity!!


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