There may not be anything more important in the Internet marketing world and learning how to properly master lead generation.
Without a list of red hot prospects come pass customers, and possible clients, you’re never going to be able to take advantage of all that the Internet has to offer. At the same time, you need to understand and recognize that all other Internet marketers are going to be trying to boost their lead generation efforts as well – creating one of the most competitive business environments in human history.
Luckily, with the inside information, tips, and tactics provided below you should have no trouble whatsoever unlocking all that lead generation has to offer.
Let’s dive right in!
Lead generation is all about the numbers game
Lead generation (and much of Internet marketing, to be honest) is about the numbers – and little else. Sure, you’re going to need to make sure that you fully understand exactly who your prospects are, what your market is looking to achieve, and where their pain and pressure points are, but all of that doesn’t amount to a hill of beans unless you can make the numbers work.
Even floods of untargeted traffic push to a lead generation page can build a business given enough time and resources. However, if you’re able to get your numbers down cold (understanding exactly how much traffic you need to push to generate a specific amount of prospects), you’re able to go about the entire process much more efficiently.
Creating jaw-dropping “bait”
The best way to get leads online is to offer absolutely jaw-dropping “bait” in exchange for their contact information. However, to get people to “raise their hands” and really cut out all of the clutter, noise, and confusion in a marketplace you need to go above and beyond what you’re probably offering.
Free reports are all well and good, but the truth of the matter is that the best way to explode your lead generation efforts (and plump up your Internet marketing list dramatically) is to actually offer stuff you would have charged big money for completely and totally for free.
This is going to change the expectations of your marketplace dramatically, but at the same time it’s going to establish you as someone of influence – and someone to pay attention to. If you’re giving away your very best stuff to generate a list, not only are you going to have thousands and thousands of people flocking to your lead generation offers – which are also going to set up the expectation that your paid content is even better.
All in all, lead generation should be relatively simple and straightforward, especially if you pay close attention to the information provided above. Obviously, businesses much more complex than the relatively easy steps we’ve outlined in this article – but it doesn’t have to become a headache and hassle at the same time.
Lead generation is all about what you can offer your prospects and marketplace in exchange for their valuable customer information. However, at the same time, understand that you’re not just getting contact information in exchange for your lead generation piece – you’re buying a potential customer and that has enormous amounts of backend the value.
Now it’s your turn!
What are your thoughts about lead generation? Are they all created equal? Please leave your feedback in the comments section and I look forward to reading them!