Although the revolution in technology in the form of the online world has transformed the way things were done, however, besides the online revolution there are some conventional means of doing things, which still exist and have the same importance as they used to have before technology evolved. One such conventional means integral to business is a business card.
I believe that whatever we see in the online world is an evolved form of the conventional world. In the online market, we see a glimpse of the conventional market in the form of online competition, customer attraction, customer support and so on. To me, a business card and Facebook also share some similar attributes. Let me share with you what I feel business cards and Facebook have in common.
They Tell The Name:
Business cards are used as a means of telling other people about your name. Thus, whoever the marketers or business professionals aren’t able to meet in person are provided with their business card that conveys the name and designation of the card bearer. Facebook is similar in this regard as well, when you like the posts of other people and leave a comment on their profile, you are actually leaving your name behind which can then be traced if the other person wishes to connect with you. Thus, the first thing common with Facebook and business cards is that they tell your name to others when you are not physically present.
Another great thing that is common in business cards and Facebook is the fact that both help in getting noticed. The business cards are designed and created in such a way that no matter how simple and ordinary they look, they still catch the attention of the other person thus they help in getting noticed. On the other hand, Facebook performs the same function as well. If you have done good work on building your Facebook profile in the form of sharing quality content and liking and commenting on the profiles of others, then every appearance you make on Facebook and every post you share will get noticed and the people within your fan base will definitely give importance and attention to what comes from you compared to every other post that other brands are sharing. Therefore, both Facebook and business cards are excellent means of getting known by your respective target audience, whether it is other businesses or potential customers.
The third factor common among both Facebook and business cards is rapport building. Since decades business cards have been known to be representatives of the rapport of business professionals, and those professionals who had business cards have a better rapport compared to those who verbally introduce themselves. Similarly, having a good and regularly updated profile with quality content is also a way of building rapport. Therefore, regardless of whether you are a business or a business professional, a good Facebook profile must always be considered as a viable option pertaining to building rapport.
Means of Contact:
One of the major reasons behind the use of business cards is to provide another person with the information and details by following which he or she can contact the person mentioned on the card. Thus, in this way, the business card serves as a means of providing information about getting gin contact. The Facebook profile of a person or business also works in the same way where the person can easily and clearly state the contact information thus allowing people who wish to contact the person a chance of contacting in a variety of ways.
Now it’s Your Turn!
Do you agree that Facebook and business cards are similar in some regards? What other similarities or differences can you think of between Facebook and business cards? Please share your thoughts in the comments section below.