As a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects, the options are endless.
The reality is that we cannot do it all. We must choose which channels to put our heart and soul into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.
Paid advertising is one of the best ways to bring in new customers, get leads and increase brand awareness, but it’s also easy to lose money with paid ads.
Some businesses create an online advertising campaign, spending hundreds (or thousands) of dollars, but they see little to no return on their investment.
If you’ve been burned by online advertising in the past, or if you aren’t sure where to get started with paid ads, this post is for you. We’ll tell you what to do if you’re unsure about paid advertising and how to get the best results from your ads.
Wondering if paid advertising is worth the time, money and effort?
These might be questions you’re asking yourself, and you’d be right to do so! Spending money on paid advertisements is a big decision for every business, and most need to be 100% certain they are doing the right thing.
In this video, I share what you need to know about using paid ads and should you use it to promote your online business.