Do you remember what it’s like not to have a cell phone? If you’ve gotten yourself involved in the online business, chances are you’re old enough to have grown up in the days when smartphones and tablets were things of science fiction. Times change, and recently, they’ve been changing fast. Some things that were popular in the old days no longer have much of a place in today’s world. Take desktop computers, for instance. Once upon a time, they were the only kinds of computers anyone ever had – laptops were simply too expensive for how powerful they were, and no one had them. Now, however, laptops are the norm, and desktop computers are dead.
Dead on the Web
But obsolescence is not just a phenomenon affecting technologies like cell phones and the like – it affects non-physical technology, too. One good example of this is SEO or search engine optimization. The fact that social media networks have become the standard for quality viral advertising and marketing has led some to suggest that SEO is dead. Well, it’s a sensible conclusion to come to, and it’s progressive thinking, but in this case, it’s dead wrong. Let’s take a look at why.
The preeminence of Search Engines
The reason technologies “die” is because they either become irrelevant to our daily lives, or are replaced by faster, more accurate, or just all-round better alternatives. This is easy to see with desktops being replaced by just as powerful, significantly more portable laptops. SEO is still startlingly relevant, though, precisely because we still not only use search engines but rely on them. Just think: Every time most people with smartphones have questions, what do they do? Ask Google, right then and there.
Web Shop Wonderland
When you think about it, the Internet is so successful because it’s a wonderland of webshops. What do we mean by that? Well, that you can find just about any product you could ever want or need, somewhere, for the price you want to pay. Everyone who uses the Internet frequently knows this, and when they use search engines, they expect them to return the best results by default. This is another reason SEO is not dead: People still rely on it and expect it to be active whenever they run a search. At the end of the day, SEO is still one of the most relevant technologies there is because search engines are amongst the most relevant technologies around.
What does this mean for you? A number of things. First, if you decide to start a personal website that hosts a bunch of information or a web-based business or storefront, you can benefit from SEO. In fact, you will benefit from SEO. So keep that in mind, and start something today – your Ferrari is waiting.
Now it’s your turn!
Do you believe that SEO is still relevant to the internet? Why do you feel that people feel that SEO is dead? Please leave your feedback in the comments section and I look forward to reading them!