Companies that use multi-level marketing (MLM) haven’t always been the most popular and have been known to garner some negative comments over the years. With that in mind, MLM can also be a tried and true method that is when it uses integrity in the process. Let’s take a look at how important integrity is in MLM Network Marketing.
What is Multi-Level Marketing (MLM)
In order to understand why integrity is important in MLM network marketing, we need to first look at what MLM is. The definition of MLM is actually the definition of how the compensation works as well as the distribution system. Another way to describe MLM is as referral marketing, meaning it is a marketing plan that uses word of mouth. This recommendation may be to get the word out about a store, restaurant, service, etc. Often word of mouth recommendations carry more weight among consumers than an ad they have heard on the radio or seen in a magazine as it is coming from a real person, or a “trusted source”.
Where the negative comments come in is that people can end up making a huge amount of money through MLM or on the flip side they can lose a huge amount of money. There are stories of people losing their investments, their house, their savings, and other assets. This is why integrity in MLM network marketing is so very important.
What is Integrity in MLM?
So it’s one thing to just say integrity is MLM is important but what exactly does that mean and how do you go about it? The quick answer is that integrity in MLM is simply telling the truth and being honest. This is the truth about the product, the business, the time frame, and the commitment. This truth needs to be shared with the network marketing community so that everyone is on the same page and fully aware of the facts.
It’s hard not to be swayed by the opportunity to make large amounts of money fast and all too often people end up sacrificing integrity for a fast reward. What many don’t realize is that you can have both, you can tell the truth and be upfront and still have incredible success with MLM. How can you spot the companies that don’t believe in integrity? That’s not always easy to do. Companies that boast about their product in an exaggerated way and lie about what the product will achieve for you are those who aren’t showing integrity. Weeding these companies out can be tedious but it is well worth the time if you can save yourself from getting involved with them.
A great way to go about finding those companies who don’t believe in integrity is to do your research first. Talk to others who have dealt with the company, do some online research, and find out as much as you can so you can make an informed decision. The key is to look for those who believe in integrity and practice it.
Now it’s your turn!
Do you operate your business with integrity? Have you worked with any uplines or downlines who do not operate with integrity? How did you deal with it? Please feel free to share your feedback in the comments section and I look forward to reading them.