One of the biggest mistakes that newbie Internet marketers make time and time again is paying close attention to the amount of traffic there able to push to a web property – never really paying close attention to whether or not that traffic is of any value.
To think that all traffic is created equal could be one of the most crippling mistakes you ever make in this business and one that you should strive to eliminate entirely if at all possible. There are different kinds of traffic (even when you’re talking about traffic pushed from a single source), and it’s important that you understand the “ins and outs” of traffic generation if you’re going to have any real success whatsoever.
There are two major types of traffic that you need to be aware of
Now that you know that all traffic is anything but equal, it’s important to understand exactly how traffic sources are broken down into different categories. Taking a very large overview of traffic generation in general, there are two major parts that you need to be aware of – targeted traffic and untargeted traffic.
Untargeted traffic is the kind of traffic that you get from just about anyone, anywhere – online or off – that may have just stumbled upon your web property. Untargeted traffic is also the kind of traffic that you purchase from big-time list brokers without checking to see what kind of list they were on in the first place), not making sure that they had a connection to your product or service.
At the same time, targeted traffic is worth its weight in gold – and much more difficult to create. This is the kind of traffic that you’re going to be able to enjoy from industry blogs, direct mailings that have been sent to niche prospects, and joint ventures that you’ve put together with other people in your industry – as well as the traffic that you generate from your own custom lists to
Eliminate untargeted traffic while embracing targeted traffic
Obviously, of the two types of traffic, targeted traffic is much more valuable to your bottom line while untargeted traffic is only going to eat away at your profits.
The problem is that targeted traffic is much more difficult to secure (and almost always more expensive). Anyone can shoot out a message across the Facebook opening to find 10 or 15 prospects, but it costs a tremendous amount of money to create real connections with industry insiders, gain their trust to mail they are specific customer lists, and then focus on only picking the very best prospects from the bunch.
However, the moment that you decide to take charge of your different traffic types is the moment that your business changes forever. Just by making the relatively simple adjustment to committing only to get targeted traffic – regardless of the cost, or time necessary to generate – you’ll find that your returns go down, your customer service requests go way down, your profit goes up, and your enjoyment of your business goes through the roof.
Don’t ever fall for the “traffic is traffic” myth, it just might end up being the nail in your business’s coffin.
Now it’s your turn!
What is your approach to traffic? Do you target anyone and everyone? Or do you dial it down to a specific targeted group? Please leave your feedback in the comments section and I look forward to reading them!