There is no denying the fact that a blog is the mouthpiece of a business where it shares its vision, ideologies and philosophy with the customers and clients. This importance of the blog aside, a blog can also serve as an exclusive marketing platform and whilst sharing quality information the potential prospects can be persuaded to move forward in the sales funnel.
You will see that everyone would be writing blog posts on their business blogs, however, there are very few who grab your attention and the posts of which you want to read. Moreover, besides general reading, the post successfully persuades you in taking some action. This is what persuasive writing is and this is what I will tell you about a little today.
Make it Logical:
The first and perhaps the most important and common element of a persuasive blog post must be that it should be based on logic. It happens most of the times that businesses or their representative writers take the side of emotion and in this flow of emotion, they leave the logical grounds. Thus, once the break away from the rules of logic, it is when the post starts becoming vague and it remains attractive no more. Therefore, the first thing that should be remembered pertaining to persuasive blog post writing is logic.
Supported By Data:
I can go on making as much claims, as I want, however, until and unless I don’t support it with data, it all would same lame to you and only talk. Therefore, in order to persuade someone to do something, you will have to give them some data so that they believe whatever you are saying and they see it in the form of the data that shows the experience of other people. Hence, instead of just bragging about what you believe to be true, support it with evidence and data to make it persuasive and attention grabbing.
You can have all the logical bases for your argument, you can have all the supporting data available at your disposal, however, if all of it is not presented in the right way, it all is of no use and the readers of the post will be disturbed while reading all this incoherent and illogical data. Hence, the other thing that needs to be present in every persuasive post is coherence. There should be a logical flow to all the ideas and supporting arguments. If you disturb the flow and make it abrupt, it will seldom catch the attention of the concerned audience.
Be Concise and Precise:
Al though blog post has its important, but it is also a fact that very few people find the time to read the whole post. Therefore, instead of showing your dexterity with words and ideas, you need to be very precise and concise in writing a blog post so that the readers read what they want to read without giving it too much time. Therefore, instead of giving too many arguments just make your point in a precise manner with one or two arguments and then move on to the next point.
Facts over Opinion:
This point requires no stressing that the facts in your blog post will be more attention grabbing compared to the opinion you share with your audience. Hence, in order to make sure that the audience pays attention to what you have shared, you need to have facts in it and keep it away from personal opinions and subjective thoughts.
Now it’s Your Turn!
How frequently do you post on your blog? What kind of attraction do you get in response of your post? What elements do you incorporate in your post to make it attractive? Please share your thoughts and experiences in the comments section below.