There is no denying the fact that Instagram is one of the fastest-growing social media platforms where users interact and share images. Although its primary objective was just to share images with the fans, however, over time it has transformed and evolved and has become a strong and lucrative marketing platform.
Instagram is one of the best platforms, which you can utilize to monetize your business and target the lucrative audience present there. Hence, for a business, it is imperative that it considers Instagram as a viable platform for its online marketing strategy so that the business could be monetized in an effective manner. In the following lines, I’ll be discussing with you 5simple tips on how you can use Instagram to monetize your business.
Access to a Wider Audience:
The first and foremost important benefit of Instagram pertaining to monetizing of business is the fact that it allows you access to a wider and greater number of audience. Although Instagram is currently an app for iPhone and Android devices, however, its web version is in the pipeline and you can imagine the kind of audience boost it would get after that. Nevertheless, in its current condition, it is still quite lucrative, where you can use images to attract the fans and followers to the page of your website. Therefore, by using images on Instagram, you can attract the mobile using the audience to your website without wasting much of neither yours nor theirs time.
Besides the conventional picture sharing as a means of attracting the audience towards your website, another great way of increasing the amount of traffic is by starting an Instagram contest. Having a contest is one of the best ways of capturing the attention of the audience and makes them participate in your campaign. Thus, when the contest goes live, all members of the audience start participating in it and the eventual result is an increased number of people knowing your brand, hence the chances of your prospects becoming your customers increasing. Therefore, next time you think of monetizing your business quickly and then consider using the Instagram contest tactic.
Promo Codes Rewards:
If by using Instagram you have managed to get a handful of followers, then in addition to attracting new followers, your other focus should be on retaining the existing followers. Therefore, in this regard, using promo codes to reward followers is a great way of retaining existing fans in addition to making them buy the offering of your business. Moreover, when your followers get promo codes and they buy your product or service, they will further share your content and make their followers become your followers, hence a chain of people knowing your brand and buying your offering would start and your business would experience the monetizing boom, which it had not experienced before.
Featuring the Customers:
Another great way of increasing the monetary potential of Instagram pertaining to your business is by featuring the customers. When you feature your customers in your pictures, it sends a positive message about your brand on your page where people seeing the image imagine what kind of experience would they have if they get associated with your brand. Therefore, by instigating this spirit of affiliation you can attract more customers to your website and then target them by selling your product or service to them.
Now it’s Your Turn!
How frequently do you use Instagram? What is your level of use of Instagram? Have you ever considered it from a marketing or monetization perspective? If yes then what kind of strategy did you adopt? Please share your insightful thoughts in the comments section.
Funny pic! I use Instagram daily ever since getting my tablet for Christmas. So far, so good. I need to target a bit better, hash tagging it to focus on my core audience.
Instagram I have signed up but not really used. I will have to go back and explore the benefits. Thanks Nate for the information love the dog. Shared for you.
I’ve not used Instagram much..thank you for reminding me ..
Hello Nate Leung
The power of contest can’t be overlooked in any business looking to grow, and am saying this out of pure experience.
Instagram is a great place to draw target traffic from, but i was not aware of that before, but right now, i am, and all thanks to this post Nate, i really appreciate it.
I don’t remember the last time i open my instagram.
Instagram is one of the best place to monetize your business, the potential is unlimited, thank you Mr Nate, for the keynotes on how to utilize this opportunity.
I did not realize the potential that there was in Instagram. I have not even activated the App on my tablet. I am seriously considering using it after this post. Thanks for sharing Nate.
I know it has potential, but I for one have never really explored Instagram. I know of one guy who is making a product on it and your post got me more interested.
Gary Vaynerchuck raves about it in his book.
I created an Instagram account and have been slow to really use it. You present a good case to get going with it.
Very interesting Nate. I have only ever used it to take photos but didn’t know it goes deeper. Thanks for the tips.
Great information, thanks Nate – it’s easy to get overwhelmed by all the social media tools out there!
I love instagram. I do use it a little for business, however I mostly use it to show the “human” side of the business. It’s been great to connect with so many people, see so many photos, and share so many stories simply by being real.
Hashtags are a plus, and using them on instagram always helps me find new and interesting people.
Yes I have been reading up extensively on this and many have been advocating it as coming of age app. Perhaps I need to use it more and more myself..
Brand new rider here, just subscribed, we’ll meet as often you send updates to my inbox from now on Nate! Kind regards!
Thanks for this post Nate. I have been using Instagram more and more. I haven’t hit critical mass yet, but I try to post 2-3 images 5-6 times a week. I know there is great potential so I am trying to get ahead of the learning curve!
After a recent webinar, I shared a related post (http://www.thatsaysitall.com/instagram-webinar) and have been working on filling my Instagram account (syuloff) with photos. Once I have 30, I will come back to your post to take my account to the next level.
Thank you so much!
I have barely touch Instagram for marketing. It is too easy to get distracted by the next new thing. So right now I am focusing on blogging and YouTube. With those strategies down I will then look to expand.
Great insight and many possibilities. Will keep in mind for future use.
I have been using Instagram for several months now and but just now learning the marketing potential it it has. You give some great ideas that I never thought of doing. I will definiatly be doing these.
Thank you for sharing!
I need to use it much more.. it has taken a backseat to every other social media i frequent.
I have an account but didn’t know what to do with it. These are some great ideas. It is hard to know which social media platforms to focus on.
I do not currently use Instagram but it is something I will definitely consider as I continue to grow my business. Thank you for sharing the valuable tips.
I literally just started using Instagram and I like it. I’m still getting the hang of posting and commenting but I know I will get there eventually.
Haven’t used it very much. I like seeing everyone’s feeds but I have so many other platforms to learn. I’m overwhelmed. Thanks for the good article!
Nice ideas here about marketing your business through Instagram. I am way behind in getting started but I’ve seen enough posts and webinars now that I’m inspired. Can’t wait to try it. Of course, I’ll look you up 🙂 Thanks Nate!
I really should get better at Instagram. it just doesn’t appeal to me as much
Wow, I never thought of using Instagram like this. I haven’t started using it yet. Good ideas and strategies. Thanks so much for sharing. You’ve got me thinking now…
I love the idea of featuring our customers in our instagram! The contest idea is also very good! Would have to see if I can come up with one to gain some traffic to my site! Thanks for the information. All this time I’ve only been using instagram to post pictures lol
i’ve been wondering about this, thanks for providing more details!
I have to confess, I’m a bit out of the loop when it comes to instagram. Something else I need to add to my to do list. Thanks for the ideas and tips.
I am not on Instagram, been meaning to sign up for so long! Now, I cannot delay that!
My understanding is that Instagram is strictly for mobile use. Is that correct? I do not have cell service at my home, I work out of my home, so I have not tried it.
Hi Nate, I’ve been looking at ways to maximize Instagram and your post came at the perfect time. I am going to use the promo code or contest idea first. Thanks!
I do not use it enough while i am learning into it.
Its awesome to use instagram to monetize business. Your blog posts are awesome. I have subscribed to your blog and waiting for many good updates.