The expanding world of multilevel marketing has basically followed the same blueprint over the years, regardless of what you are selling or for which company you are working. The formula for success is the same across the board, which is why there are so many people that try to get involved but relatively few (in comparison) are able to pave their way towards long-term success making a substantial living. Advanced technology and the increasing popularity of the Internet, though, have allowed more people that work within the MLM system to achieve monumental levels of success simply by focusing on content marketing online. How can you use content marketing to take your MLM business to the next level?
The Tale of Two Elements
Keep in mind that MLM has two key elements that play significant roles in an individual’s overall success – direct sales and recruitment. In most cases, the direct sales are what generate the majority of the commissions that are paid out. On the other hand, the recruitment side of this equation allows you to build your organization, creating a consistent flow of residual income based on overrides and bonuses from your team and truly focus on leveraging the efforts of your organization into a long-term business opportunity. Therefore, if you want to use content marketing for your MLM business, it is imperative that you focus on addressing both of these elements effectively.
The Element of Direct Sales
In order to boost your number of direct sales in your MLM business, focus on developing quality content that will captivate the attention of your key demographic. The goal should be to have articles that connect indirectly to the product but directly to the consumer. If your consumers get the idea that you just have a bunch of sales articles and promotional content, they will stay as far away from your website and your e-mails as possible. However, if you choose a catchy topic that is related to your niche overall, then you cleverly promote your products and services from within the actual content. For example, if you are selling cosmetic products you can write an article on the top five ways to enhance your natural beauty. Do NOT write an article about why consumers should buy your specific products.
The Element of Recruitment
When focusing on the recruitment side of the MLM business, you need to develop content marketing that hones in on the overall employment crisis. Discuss the overwhelming statistics of people that currently do not have a job at all, but primarily focus on the people that are not happy with the jobs that they already have. You need to heavily promote the idea of being able to work your own flexible schedule from home while having unlimited income potential, because those are two biggest selling points used to recruit people into the world of multilevel marketing. Use the same principle as discussed above when it comes to indirectly addressing your specific company, because you want to be able to effectively lure the fish in with the bait before they are able to see the hook.
Now it’s your turn!
Are you currently using content marketing for your business? I would love to hear your feedback in the comments section below.