You’ve watched the videos, attended three meetings, and envisioned your ultimate success many times, yet your efforts haven’t yielded positive results. Demoralized, you wonder, “Is it time to give up?”
Each deal that isn’t closed, especially for new marketers, erodes confidence. The erosion is imperceptible at first, but the effects tend to build over a period of time. Soon, the expectation going in becomes one of failure. You begin to question your sales talent, your persuasiveness, and your ability to be in business for yourself – by yourself.
A marketer without confidence is an oxymoronic construction. Promotion from a position of uncertainty is a promotion that is destined to fail. If you cannot convince yourself that the product that you are marketing is something to get excited over, it’s certain that your potential customers won’t be excited either.
Failure creep is pervasive. You may not notice it at first, but the pessimism that comes with it can overwhelm if left unchecked.
The Source of Motivation
Like every great power of humans that cannot be packaged or bottled or stored away for future use, motivation comes from within. Sure you can be goaded into to doing something, but you’d do it grudgingly and probably not do it as well as you could. Threats are thought by some to be good motivators, but the fear of punishment or failure is, at best, short-lived, as we learn to cope with fear the longer that we are exposed to it. To reach your potential the motivation must come from within.
The Path to Motivation
Identifying the source of motivation is only the first step. Next you have to experiment. There are many ways one can spark their motivation. Often, the motivation to get back to work is best found by doing something else.
- Take a walk. Getting out of your work space and breathing in some fresh air can reinvigorate your body and your spirit. Our outlook changes when we feel good, and modest exercise has a way of making us feel better.
- Read. Whether it’s a favorite passage from a book, or a salacious celebrity magazine, taking a break to read something that you enjoy provides a brief period of escape.
- Phone a friend. The best way to not feel isolated is to connect with others. Our friends know when we need to blow off a little steam. Do that, and then talk about something else with your friend for a while. Once you’ve cleared your mind with diversion, it’s time to get back to work. Reassess the reasons why you believed that your business was a good idea in the first place. Don’t focus on the expectations that you had about the income that you would make. Focus instead on the business concept itself.
Is the business something that you enjoy doing? Is the product as good as you thought it was when you were first introduced to it? Is there are market for it? Do you still believe?
If the answer to these four questions is yes, you’re almost there. If you answered yes, it means that the problem is not one of motivation at all, but rather a temporary response to things not progressing as quickly as you’d like.
Walk the Walk
Lackluster sales are a common occurrence for every business. There’s no need to focus on the negative because your last sales meeting is not predictive of your next. The only connection between the two is you. Don’t bring thoughts of your last meeting to your next one. Start fresh, and walk into your next meeting with the confidence that you felt in the beginning.
It’s your turn!
What do you do to stay motivated in your business? Please share your feedback in the comments section and I look forward to reading them!