So why paid traffic? This has been a hot topic of late. I’m going to give you several reasons why you should add paid traffic to your marketing campaigns. I’m also going to share with you the mindset behind winning these paid traffic campaigns.
Paid traffic is faster than content marketing
You can get traffic at will. Anytime you need to run traffic to an offer, you can pretty much get it on demand. The challenge with content marketing is that it may take a couple of days for it to get index. When you run a paid traffic campaign, you can get traffic instantly.
With paid traffic, you can measure your data. Here’s what I mean by measuring your data. When a paid traffic campaign is running, you are able to see the numbers and see what people are taking action with. That includes analyzing landing pages that work and don’t. This way, you can tweak and also move in the direction that’s going to help you get those winning campaigns.
You’re also able to split test and also track your data. With organic traffic, such as SEO, you can’t track your data as you were with paid traffic. That’s what makes it challenging sometimes because SEO is not very targeted.
It’s very wide open.
What I like about paid traffic is that you can target a specific demographic. You can show your ads to a specific demographic, that you want to see your ad. With SEO, since it’s wide open, anyone can see it. Sometimes if the people don’t fit your demographic, they will see it as well.
Paid traffic is predictable. When you’re finally getting your numbers, you can use your data and predict what you want to do next. You can scale your ads or you can use the data to make tweaks to your marketing.
How you know if you have a campaign that works is that when you invest $1 into paid ads, you get back $2. When you get to this part right here, is when you starting to make a lot of money.
This will work for you because you’ve done your homework. You’ve done the legwork, and you’ve researched your data. You know exactly what the traffic is going to do, and also respond to your campaigns.
The mindset behind paid traffic
Number one mindset shift that you need to know is going to be spending money, versus buying data. A lot of people who are going into this internet marketing space brand new think that they’re wasting money if they don’t make money in return.
The proper mindset to have is that you’re buying data. There’s always going to be a benefit in return when you’re buying data.
Don’t think that because you spend $100, $200, $300 and so on, on paid traffic and you don’t make it in sales, that you’re wasting money. Look at it as a mindset shift that you are buying data.
You want to know how the market is responding to your marketing campaigns. This is a big mindset shift because this is data belongs to you. No one else can use this data because you know how the market is responding to your paid advertising.
Data is king.
Don’t get emotional over not making sales. Instead, get emotional over the data that you’re going to get. I get excited because I want to know a certain demographic is going to respond to my marketing campaigns. Making sales is nice, don’t get me wrong. But if you focus more on the data, the money will follow.
In this video, I explain more about why Paid traffic should be part of your arsenal when it comes to building your online business.
These are fantastic tips, thank you for sharing them as a great guide to steer towards paid traffic!
Thank you, Lees! 😊
Great post for today, Nate. Yes, knowing that we need to spend money on data collection is vital for the mind set.
It sure is!
The thing that really stuck with me was focusing on the data when it comes to paid traffic. I have to admit that most bloggers have no idea what they are doing.
Glad to hear that. It’s always good to mix both SEO and paid traffic. Having a holistic approach.
Great tips. This was a very informative post. I had no idea how powerful knowing the feedback and data is. I’ve always been under the impression of paid traffic was to get exposure but the real component is the data! I learned something new for sure.
Thank you, Kim! 😊
One of the big misnomers about paid ads is that you’re going to see immediate results, like the Facebook Ads Fairy is going to fly over to the bank and immediately start depositing money into your account. I wish it worked that way. It takes time to see what works and what doesn’t. Now, I will say that the cool thing about a strategy like Facebook ads is you do get feedback on how well things are working pretty quickly, so you don’t have to wait weeks to know whether you’re being successful or not.
Yes, you are so right about this!
This is so fascinating and eye-opening. I’ve not dabbled in paid traffic at all – and recently I’ve come to realize I need to try something different to reach new people. This is very inspiring to look at paid traffic in a different and probably more rewarding and useful way. Thanks, Nate!
Glad to hear that, Luci! It’s the best way to grow in any online business. I see so many people are stuck in the organic route, not to say there is nothing wrong with that. There will come to a point where people need to start looking at investing more in their business if they want to grow. If not, then they will stay stuck where they are at.
I actually recently started paying for traffic and have found it so interesting to target exactly the right audience!
That’s great. This is the best way that I’ve found to grow an online business especially if you are serious.
I hadn’t considered the value of paid traffic to much extent. I appreciate that I can get traffic more quickly than I can with organic traffic, which often takes a bit to index. These tips are inspiring me to put more focus on paid traffic from my target demographic.
That’s great Melanie! Hope you decide to move forward with it and grow your business to the next level!
Thanks for the great business tips, sound like you really know your stuff. After watching this video, I really need to consider doing paid ads as my business is a bit stagnant.
Thank you, Romy!
I also pay a little bit for traffic but I didn’t have the same perspective such as yours. It’s nice to think that on times when I think it doesn’t pay, it will still do later.
You bring up a good point and this is why in the beginning, it’s good to go the organic route. After a while it flatlines and doesn’t grow. This helps to scale and get better results!
This has been a real eye opener for me. I haven’t even considered investing in paid traffic, but it something I need to consider to reach a wider audience.
I need to change my mindset as I consider it as spending money and not buying data and dedicated and targeted audience
Actually, it’s buying data and spending money so that you can use that to see what directions to go with your business. 😊
Interesting look into paid traffic. I’ve heard a lot on this topic and found this to be very interesting and insightful. Thank you for sharing, Nate!
Such a great and very detailed post. This could be a big help for those started blogging.
I think you’re right on the money with the idea of paid traffic really allowing you to target a specific demographic that you just can’t any other way!
I love paid traffic. For years, I only focused on free strategies. That held me back without even realizing it. With paid traffic, you can test things very quickly. You can ditch the losers and keep the winners. Plus, once you find something that works well, you can scale your efforts.
You can’t scale free. There is only so much time in a day to do content marketing and other free strategies. Plus, it can take months for free strategies to really pay off and gain traction with the search engines.
For any serious online marketer, paid is the only way to go, as I see it!