So why paid traffic? This has been a hot topic of late. I’m going to give you several reasons why you should add paid traffic to your marketing campaigns. I’m also going to share with you the mindset behind winning these paid traffic campaigns.
Paid traffic is faster than content marketing
You can get traffic at will. Anytime you need to run traffic to an offer, you can pretty much get it on demand. The challenge with content marketing is that it may take a couple of days for it to get index. When you run a paid traffic campaign, you can get traffic instantly.
With paid traffic, you can measure your data. Here’s what I mean by measuring your data. When a paid traffic campaign is running, you are able to see the numbers and see what people are taking action with. That includes analyzing landing pages that work and don’t. This way, you can tweak and also move in the direction that’s going to help you get those winning campaigns.
You’re also able to split test and also track your data. With organic traffic, such as SEO, you can’t track your data as you were with paid traffic. That’s what makes it challenging sometimes because SEO is not very targeted.
It’s very wide open.
What I like about paid traffic is that you can target a specific demographic. You can show your ads to a specific demographic, that you want to see your ad. With SEO, since it’s wide open, anyone can see it. Sometimes if the people don’t fit your demographic, they will see it as well.
Paid traffic is predictable. When you’re finally getting your numbers, you can use your data and predict what you want to do next. You can scale your ads or you can use the data to make tweaks to your marketing.
How you know if you have a campaign that works is that when you invest $1 into paid ads, you get back $2. When you get to this part right here, is when you starting to make a lot of money.
This will work for you because you’ve done your homework. You’ve done the legwork, and you’ve researched your data. You know exactly what the traffic is going to do, and also respond to your campaigns.
The mindset behind paid traffic
Number one mindset shift that you need to know is going to be spending money, versus buying data. A lot of people who are going into this internet marketing space brand new think that they’re wasting money if they don’t make money in return.
The proper mindset to have is that you’re buying data. There’s always going to be a benefit in return when you’re buying data.
Don’t think that because you spend $100, $200, $300 and so on, on paid traffic and you don’t make it in sales, that you’re wasting money. Look at it as a mindset shift that you are buying data.
You want to know how the market is responding to your marketing campaigns. This is a big mindset shift because this is data belongs to you. No one else can use this data because you know how the market is responding to your paid advertising.
Data is king.
Don’t get emotional over not making sales. Instead, get emotional over the data that you’re going to get. I get excited because I want to know a certain demographic is going to respond to my marketing campaigns. Making sales is nice, don’t get me wrong. But if you focus more on the data, the money will follow.
In this video, I explain more about why Paid traffic should be part of your arsenal when it comes to building your online business.