Network marketing and MLM programs in particular centers around recruiting new people to join your company, and encouraging them to recruit people as well. Using this method you can build a large downline of people underneath you in the program. These people can be mentored and built up to take charge of the business and become successful themselves. While finding potential prospects is relatively easy, especially when you consider the current state of the job market, protecting your prospects and recruits from so-called “dream killers” is more difficult.
What are “Dream Killers”?
In essence, a dream killer is any person who speaks with the prospect after you have introduced them to the program. They could be somebody the prospect knows at work. They could be a friend or even a close family member. A dream killer will generally attempt to dissuade the potential prospect from joining the company for any number of reasons.
Maybe the person is genuine in their intent because they were scammed, burned or otherwise ripped off in the past by a network marketing program. While it’s true there are some network marketing companies that are up to no good, the majority have good intentions when it comes to helping people earn more money. Perhaps the dream killer has been harassed by an annoying network marketer before, and they want to dissuade their friend from becoming “that annoying person on the phone.” Whatever the reason, a typical dream killer will use so-called facts and proof, many of which are fake or exaggerated to dissuade people from joining the networking opportunity.
How to Protect your Prospects from Dream Killers
Follow the three simple steps below to learn the best methods and techniques you can use to protect your new recruits from potential dream killers.
1. Be realistic – When presenting your networking opportunity or business to prospects it’s important to always be realistic about the amount of money that can be earned while being in the program. If you’re realistic about the number of earnings that a prospect can make they will be able to better defend themselves against dream killers.
2. Be in-depth when you inform them about the business opportunity. The more information, facts, and figures you give you prospects the better off they will be when it comes to defending themselves against negative influences and naysayers.
3. Inspire them and give them confidence – One of the best ways to cement a prospect’s mind into joining and being successful in the marketing opportunity is to present yourself as what they can become with hard work and determination. Feel free to tell your prospects how much money you realistically earn each month, and let this be a goal that your prospects can strive for. This will give them confidence and motivation towards the program, decreasing the chances of someone dissuading them from joining.
Protecting your newfound prospects from dream killers is very important. There are many people who have nothing good to say about MLM programs, and your prospects will certainly get an ear-full when they disclose their plans.
Inspiring prospects can help guard them against dream killers.
Remember that most people are earth kill dreams. First, their own, then, the dreams of the people around them.
This may be done from selfish motives, or from motives which are meant to be helpful, but which of course, are hurtful.
Inspire people to be their best selves through your action and example, and these people can insulate themselves against dream killers.
Thanks for sharing Nate, great message!
Awesome post Nate!!! Such important information my friend! Thanks for sharing 🙂 Shared for you!!
I’ve also written out a clear definition of the difference between a genuine network marketing business model and a pyramid scheme (scam).
Many people immediately associate network marketing with pyramid scams and that’s one of their first dream-killing comments. So one of the tools I link to on the welcome page I give all new people into my business is to that article that clearly and simply spells out the difference.
It’s unfortunate that many people do not know the difference between the two. Thanks Martin!
Nate,thank you for this post. This is such an important topic. It is critical for people new to the industry to arm themselves against this type of thing.