While most people spend a tremendous amount of time prospecting, recruiting, and influencing people to become a part of their downline, they spend very little time actually attending to all of the different needs of the people that are currently in their downline.
And once you understand that the overwhelming majority of the money that you’re going to be able to enjoy from MLM comes from the people already in you’re downline – you know, the people that are working for you to increase their commissions and your payouts – you’ll see just house cute these efforts really are.
Of course, the blessing that you’re going to have is one half happen is to have any of the people that you have already influence to join your MLM downline skipping out and abandoning your money-making efforts entirely – which can happen if you don’t focus a significant portion of your time on retention.
The first thing that you need to understand about keeping people in your MLM downline (and keeping them active and inspired) is to focus on the fact that retention is an ever-present process
There is no such thing as just doing one or two quick hits to create retention across your MLM downline – retention is an ever-changing, ever of all the process that you’ll have to continue to test, tweak, and implement on a round-the-clock basis. And while this seems like a tremendous amount of work upfront, nothing could be further from the truth.
There are thousands and thousands of different ways that you can boost the retention of your downline dramatically in just a few seconds, some of which we are going to share below.
You’re going to want to increase the amount of communication you have with all of the people in your downline
The key step to creating real affinity with your downline and all of the people in it is to constantly and consistently communicate with them as often as you possibly can. I this could be something as simple as reaching out to those that are having real success in giving them a bit of a pat on the back to the rest of the group, sending out email blasts to hear about everyone’s unique experience, or sending personalized motivational messages to each and every person in your downline – whatever works.
As quickly and effectively as you can you’ll want to shift the MLM focus from the mechanics of whatever the business endeavor is to the relationship that they enjoy with you and all of the other members
To be honest, I think that we all understand that even though those things we are most passionate about and interested in at first can have their flames start to flicker and die out without a constant refresh of motivation and interest. You’ll want to try to shift gears to make the relationship with your downline all about the actual feelings between your downline members and yourself, as well as their other people within your MLM downline.