The increasing and benefiting importance of Facebook pertaining to marketing in general and online marketing, in particular, has become a universal fact. Facebook has become a potential market for business and now businesses are aiming to make sure that this market generates maximum leads and sales for them.
Although there are professionals who can help your business generate Facebook leads, however, you will have to pay some cost for their services. You can easily save this cost if you know the right tips that can help in the generation of leads from Facebook. Let me tell you some effective tips that can help you generate leads from Facebook free of cost.
Use A Profile Picture:
The first thing I recommend pertaining to making the Facebook profile of the business a leads generating one is using a profile picture. If you are the business owner you can use your own picture or you can use a picture of a group of your employees and yourself to give a human face to the brand. People these days are attracted to humanized brands and think simple brand names as unapproachable. Therefore, if you wish to gain more followers and convert the present ones into leads, then you need to humanize your business profile by giving it a profile picture.
Don’t Mix Business with Pleasure:
The common mistake, which most of the business owners commit and as a result of which they aren’t able to generate leads from Facebook is the fact that they use their personal profile for the promotion of business. Although it is your business and you can promote it the way you want, but if you want leads from Facebook, then you will need to differentiate the business from pleasure and have a separate profile for your business. In this business profile, you can share material related to your business and keep the personal pictures of parties and occasions for your personal profile only. This way you will be giving related information to your fans and followers thus increasing their chances of moving forward in the sales cycle.
Focus On Quality:
The trend pertaining to Facebook among businesses these days is that they are running a race of competition where they just want to increase the fan number of their business page. This is done out of the notion that if a business has more fans the probability of leads increases. This is not the case every time; rather there are times when a business has fans that haven’t used their profile for years. Therefore, instead of focusing on increasing your fan quantity, the focus should be on the quality of fans so that whatever is proposed to them, they are interested in it and thus their chances of becoming a lead are a hundred times more than any random fan of the business. Therefore, the quality of fans should be given preference over the fan number.
Same Niche Connections:
The times are long gone when the other business in the niche was a sworn enemy of another business. Times have changed and now businesses have to interact and cooperate with each other in order to attract each other’s followers for mutual benefit. Therefore, in order to capture the potential prospects in the fan base of other businesses, it is imperative that you connect your business profile with other businesses in the same niche.
Comment And Like:
Above all the one thing that you must never forget to do if you wish to generate leads on Facebook is to comment and like on the profiles of your fans. When you approach them with such a gesture, they never forget it and reciprocate it with moving towards you and listening to what you have to say more attentively. Thus, the chances of generating leads by reciprocating are more compared to just sitting idle and keep on sharing your stuff without bothering to listen to what your fans have to say about you.
Now it’s Your Turn!
Do you have a Facebook marketing strategy? How lucrative do you think Facebook is with regards to leads generation? What strategies did you deploy to generate leads from Facebook? Do share your precious thoughts with us in the comments section below.
You share very good ideas about creating a strategy for marketing. I think it is important that you make your name and face human for people to look to. Focusing on quality, and connecting with fans by commenting and liking is a great way to benefit in the marketing world. Thank you, for sharing this article.
I definitely agree with you! It is very important to comment and interact with your fans/followers. Connections need to be built and that can only be done through some form of communication.
All your tips for generating leads on Facebook are great! As for “Comment and Like.” this is so important yet I see so many who may “like” but do not leave a comment. I hope they will eventually see the important of doing this.
I undestand the need to separate personal frm business, however what I see and do is to inject my personality on my page posts. Fans want to know who they are doing business with. Its not all about sell. My strategy is to inspire, educate, empowere, entertain. It all relates indirectly to my product and my niche and I follow the 80/20% rule.
I use my Facebook business page to engage with my audience. That means I not only post business related posts, but I include things about my life. I offer tips and things that inspire me. I think people want to know the person behind the page. People buy from people they like, so I let my personality come through my posts
Sometimes it feels like I’m not getting anywhere with my Facebook page, but definitely the little steps of change have been encouraging. Thank you Nate 😀
Hi Nate! Great post! Simple and to the point. I don’t necessarily ever saw Facebook as a lead generating tool but more of a lead nurturing tool. Plus an obvious place to interact with your people as well. Thanks for sharing your insights.
Thank you for these valuable tips. As you know, today I blogged about the businesses I have recently used as a result of a facebook/blog/thread relationship (including Norma’s thread). It does work to keep your name out there!
Valuable tips Nate! Thanks so much for sharing!!!
I like these tips Nate – especially the ones about not mixing business with pleasure, and interacting with your fans on their profiles, and not just your fan page. Thanks for the important reminders!
Great tips Nate. I started creating separate Facebook pages for each of my businesses/niche’s for this very same reason. I’m a rather nutty person in real life and while in some cases that’s probably fine, there are certain areas in business where I wish to represent myself a little differently. Definitely hard to do when you do it on your personal page. 🙂
Great advice, Nate. I’m curious as to your feelings on paid promotion on Facebook. A lot of bloggers are upset about the new FB algorithms, but I find their paid promotion rates to be reasonable for the reach.
I don’t trust anyone without a profile picture on any social networking site!
I believe the interaction of liking and commenting on other people’s FB pages does a lot to building relationships. Relationships are the best way to build a following of people who trust you. Once people trust you, then they will be willing to do business with you.
Whether as a visitor to a fan page or as the fan page owner, a conversation that develops between the two (otherwise known as engagement) is what builds that know/like/trust relationship that later becomes a sale. I’m always interested to see the pages where I engage easily … and those where I feel “pushed away.” Yes, it certainly does influence where I’ll do business …
Great Article Nate!
When you say like and comment on your fan’s profiles, do you mean on their fan page or in the news feed? I comment in the news feed but never thought of commenting/liking on fan page profiles but I will now…Thank you for sharing?
You touched every thing, about the profile i think a profile picture with smiles on it is appropriate, interacting with your fan is cool too but when you have like a thousand fans it becomes hard to.
I rarely change profile photos since my current profile looks professional. I do not have any photos yet that shows a professional image of me. Further, repetitive change of FB profile photos may look my FB page more personal than a professional.
Actually I am planning to create a separate FB profile as a professional writer and as a blogger. I have to create another email address though
A simple pictures does it all Nate, on Facebook or any other social network. Stand out. Show yourself. Thanks dude!
Really great information on how to generate leads! Comments and likes is probably the easiest way to generate leads (in my opinion).
You hit up every point about using facebook to the “T”.This is the same strategy I use for myself and I have gain a lot from it. I’m always looking to focus on quality people and those that are in the same niche. This is definitely how you can become successful via facebook! Thanks for sharing and you have a great weekend!
I love doing business on Facebook lately. Yes, our pictures are so important for banding. We have to keep our end game in mind, which is our business. So we can never get into any venting or that sort of thing. We must present ourselves as business leaders.
Oh those niche connections! It is always great to get outside of your niche to get others to know who you are. You never know who you will run into that will like you so much they will become part of your business.
Right now, Facbook is hot for marketers. Get a FB Business page, Schedule posts, run contests, anything…just get them on your page. From there, do your homework about how FB marketing is the place to be. I just finished 2 courses on it and will be taking action shortly. Right now, I’m building my page likes and comments. Hmmm I should do a blog post about this lol
Perfect Man! I so much agree with you. Keep the good work bro.
Excellent article, Nate. Yes, I do used Facebook for marketing and it has opened many doors for new business opportunities that would not have happened if I hadn’t been active. Great tips for all of us to not only review, but to implement in our marketing strategy.
Fantastic post Nate! These are great tips. I can’t agree more with cultivating authentic fans. There still seems to be a little bit of a gap between the perception of having a lot of likes or fans as being a sign of good business, and actually having authentic interaction with engaged followers as a sign of good business. I will land on the side of authentic any time! Thanks for sharing this article!