I see it happen all the time.
A marketer or business owner gets so focused on what they’re selling that they forget to think about who they’re selling it to.
This is the kiss of death for a marketing campaign, and sometimes even an entire business.
You could have the greatest product on earth, but if you’re trying to sell it to the wrong person—you’re never going to hit your sales numbers.
What is a customer avatar?
A customer avatar is a detailed profile of your ideal customer. It doesn’t make assumptions or categorize people into groups. The avatar focusses on one person and outlines everything about them.
Let’s face it…
Not every customer is right for your business. Your message can resonate really well with some types of people, but not with all of them.
This one single person is the potential customer who wants and needs your content, your product, or your services. This is also a person that you love to work with.
There are specific ways to really hone in on who this person is:
- Basic demographics:
- Education level
- Geographic location
- Relationship status
- Household income
- Psychographics: Personality, values, attitudes, interests, lifestyle
- What’s their personality like?
- What are their 5 core values?
- What are their hobbies?
- What do they do for fun?
- Do they have any favorite products?
- Are they a mobile, desktop, or tablet person?
- What industry are they currently in?
- What’s their occupation?
- What are their main needs in their life?
- What are the challenges they’re currently facing, or roadblocks they’re hitting?
- What’s their #1 personal life goal / #1 professional goal?
- What are their top 3 fears about starting an internet business?
- Buyer Modality
- Competitive: Competitive buyers want to perform smart, quick, and decisive actions as a competitive advantage.
- Methodical: Methodical buyers review all technical information to assure themselves they’re making the right choice.
- Spontaneous: Spontaneous buyers enjoy the thrill of a quick purchase and the perceived emotional benefit that it will generate.
- Humanistic: Humanistic buyers are also motivated by emotion, but want to understand more about the organization they’re buying from and the individuals who comprise the organization.
When you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media or blog post.
You’ll be happily creating solutions to their wants and needs — something they’ll actually pay for.
You’re not just building your business as a hobby, right? I know you’re not, and that’s why I want you to get laser-focused and know how to serve your customers best!
In this video, I’m going to share the exact steps in how I figured out how to understand my customer avatar.