Love it or hate it, just about every small business owner now has a business page on Yelp. With 142 million unique users per month, Yelp is one of the hottest marketing spaces online, competing with the likes of Google and Facebook.
According to a Nielsen study, Yelp isn’t too bad at driving sales either – 4 out of 5 Yelp users stated that they visit Yelp when prepared to spend money and 35% of Yelp users will visit a searched business within 24 hours of searching. Cha-ching!
Let’s face it, people aren’t looking in the yellow pages anymore for local business recommendations. For example, when diners are looking for new restaurants to eat at, they’re going to the internet to find them, which is why it’s so important for restaurants to have an online presence.
Yelp is important because it is emerging as the leading consumer review site for many types of businesses and it currently receives high priority from the Google Search Engine results
As the internet has rapidly replaced the yellow pages for finding local business information, it is more important than ever to have an online presence for your restaurant. An informative, attractive website can attract new customers. Restaurant websites range in price from free — thanks to open-source sites — to thousands of dollars.
In this video, I am going to share with you how you can be on the opposite side and make money leveraging the local businesses that are already on Yelp.