Within the world of Internet Marketing, defining your customer avatar is an essential part of the process. What exactly does that even mean? Keep in mind that an avatar is a persona that envelops your key demographic and overall market. This advanced type of market definition is imperative and should be viewed as one of the primary cornerstones of a successful foundation within this particular industry. How can you go about defining your customer avatar in the first place?
Visualize the Customer
In order to define your customer avatar, you need to first take the steps necessary to visualize you’re key demographic – the average customer or client that is going to respond well to what you have to offer them. Picture them in your mind. Based on the product or service that you are offering, what does your customer look like? Have you been able to identify which priorities are the most important to them? When do you examine the extensive list of their daily problems, worries, and anxieties, which one is the biggest one that you are able to solve? Once you have visualized your customer, then your avatar has officially been created.
Plan Hypothetical Scenarios
Once you have taken the time to develop your customer avatar, the next step is to plan out the hypothetical scenarios that may occur when you find these individuals and attempt to sell them on the products, services, and solutions that your offering. For example, let’s say that your customer avatar is a single parent that works two jobs just to put food on the table. He or she has to rely on babysitters and daycares to watch their children simply because they are always working and cannot do it themselves.
Once you think this particular scenario though, you can easily identify the perfect sales pitch and approach to take in order to close this specific customer. For instance, you can focus on the fact that your product, service or business opportunity can make it easier for them to make all of the money that they need within a flexible schedule that allows them to get back into the lives of their children.
Establish a Connection
The biggest mistake that you can make is to assume that your customer avatar is an inanimate object or just a potential sales figure. You need to put yourself in the shoes of your average customer, client and/or prospect. What would you need to do or say in order to sell yourself if you fit that basic description? What could you do to completely ruin the opportunity and burn that bridge altogether? Do you see how this situation can easily be flipped to either side of the coin?
Make sure that you establish a connection with your customer avatar because your customers are the lifelines online business. You need to learn their needs, wants and desires closely on a consistent basis in order to truly understand what you can do to give them everything that they need through when you present your offer to them.
Now it’s your turn!
Have you defined your customer avatar? If so, what does your customer avatar look like? Please share your feedback in the comments section and I look forward to reading them!