How To Build A Profitable E-mail List From Scratch

Are you considering building an email list, but have some doubts about why it is needed? Many online business owners do not realize the power of building an e-mail list when they are starting out.

One of the main reasons for building an e-mail list is because this is traffic that you control and own.

It is important that you build an email list because you want to build an audience and develop a relationship with them. If one of your goals is to make money online and make auto-pilot commissions is that you’re going to have to serve your audience by solving a problem.

The bigger your e-mail list, the more money you can potentially make. Provided that your audience is targeted and suits your niche.

Why is building an e-mail list important?

  • E-mail is personal
  • E-mail is purposeful
  • E-mail is targeted
  • You own your e-mail list
  • E-mail is one on one
  • More people use e-mail several times a day

What is the average E-mail subscriber value?

Email subscriber value is the most important metric for list building. It’s more important than your opt-in rate or your unsubscribe rate.


Because you aren’t doing this email marketing thing as a hobby. You’re doing it to make money.

Every list building tactic has a cost. Maybe it’s “only” a time cost, but that’s a cost, too.

Once you know how much an email subscriber is worth to you, then you’ll be far better informed about which list building tactics are worthwhile.

Each email subscriber is worth $1 per month (i.e you can make $10,000 a month from a list of 10,000 subscribers).

Take that figure with a grain of salt. Or maybe a pound.

Here’s what it would take to pull that $10,000 a month off.

Let’s first break it down by week.

You have to earn $2,500 from your list of 10,000 each week.

With an average click-through rate of 3.5% (per Active Campaign), you’d get 350 clicks coming to your landing page/product page.

With a 2% conversion rate (that’s average), you’ll get 7 orders. To make your $2,500 that week, you’d need to make $357.14 off of each order.

If you are seasoned vet, consider this: You get a 5% click-through rate, resulting in 500 clicks to the landing page. You get a 3% conversion rate, resulting in 15 orders. You still need to make $166.66 profit from each order to make your $2,500 goal.

The goal should be to aim for $1 per subscriber per month goal. Provided that you give value and massively serve your audience this is very do-able.

In this video, I talk about how to build a generate traffic using solo ads to build a big e-mail list, and how to monetize it. This may be the most important video that you watch because it can either make or break your business.

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24 responses to “How To Build A Profitable E-mail List From Scratch”

  1. Alyx B says:

    Email lists are important because email marketing is the best way to connect with customers vs. social media. In fact, you are 6x more likely to get higher click-through rates through emails instead of tweets. Also, email is 40 times more effective at acquiring new customers than Facebook or Twitter.

  2. Bella says:

    Great tips for those looking to make their email lists more profitable. We blog as a hobby so this isn’t applicable for us but hope it helps someone that does want to make money.

  3. Abdul Waheed says:

    Thanks for sharing this helpful article for building an email list. I agreed that email marketing is the best way to promote anything nowadays especially for those who are running blog blogs /websites as a business.

  4. Ashley R says:

    What I’ve learned is that the money isn’t in the list as much as it is in the relationship that you have with those people. You don’t just build a list and leave it. You build a list and cultivate it with high-value emails, exclusive offers, rich information, and a personal tone.

  5. Heather says:

    There are so many reasons to have an email subscriber list! It’s the easiest way to reach out to your readers!

  6. Catherine says:

    It’s tricky to build a strong subscription base but this such a great and informative look into it. Thanks for sharing, Nate!

  7. Asha Carlos says:

    Thank you for this informative share. I need to start building up my email list as per your suggestions as I can see its importance now.

  8. She says:

    Wow, this is all such important information. So many people think that using an email list is a thing of the past but it is actually still so important. Thanks for sharing.

  9. Jasmine M says:

    It would be nice to make a $1 per subscriber. I’ll definitely have to start targeting my ideal audience and building my email list soon. I wish I would have started when I first began my blog a year ago.

  10. Terri Steffes says:

    I don’t think I’ve figured out how to utilize my email list. This is definitely noteworthy and I’d love to learn more about the topic. Thanks for all the tips and tricks.

  11. Amy says:

    Great article. This is a topic I know I need to learn more about and you really helped me understand some good ways. Thank you.

  12. natalie says:

    I always wonder if I should start a email list so this has been a really informative post. I need to get started on this!

  13. Chuck Holmes says:

    If you aren’t building an email list, you are leaving a ton of money on the table. This is hands down by best marketing strategy, and it’s pretty much free, other than the cost of my auto-responder. Every business would benefit from having their own email list.

    All you need to do is setup a capture page, a giveaway and then devote all of your time, money and energy into sending traffic to your capture page. From there, stay in touch with your list several times per week, and always provide a ton of value.

    That’s the key to success in a nutshell.

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