In the previous two posts of the series of branding yourself by humanizing the business, I discussed three major methods with you that have proven to be successful when it comes to humanizing a business. This post is the final post of the series and I’ll give you three more ways with which you can humanize your business effectively and make it a success.
The three methods discussed in this post have to do more with your approach than with the technique you have to deploy or the platform you have to use for humanizing your business. The three approaches are discussed below.
The foremost important thing that has to be the foundation of the approach towards humanizing your business is being real. Trust me it is easier said than done and even most of the people have no idea about how to be real. Business people don’t know how to be real and they create an artificial persona for their business and consider it the closest thing to being real and think that the customers would catch the bait, hence they consider the brand humanized. Using fake profiles, having fake fans is not humanizing your business, rather you need to be true to yourself and present to your audience what you are. Believe me when I say that the customers aren’t as naïve as you think, rather they know when something is artificially fabricated and when something is genuinely human. Therefore, instead of feeding fake information to the customers and the target audience, try being real so that the customers are able to relate with you and the relation between you and them becomes stronger.
It might come to you as a shock, but when it comes to humanizing your business, being vulnerable does you good. I am aware of the fact and in total agreement with you that the one thing a business always wants it to reduce the vulnerability and be certain about things. But, when speaking of humanizing, the one thing that all humans have in common is that at one point or another in life we all are vulnerable. Therefore, being vulnerable is human quality and it will definitely help you in humanizing your business. Hence, then next time you share something on your social media profile don’t pose yourself as something perfect and out of this world, rather show the trivial mistakes you have made or something that has gone wrong in your life so that the target audience is able to relate with you and think that you are as human as they are.
The third thing that you need to incorporate in your approach of humanizing the business is being transparent. If you wish to show the human side of your business to the customers, then you will need to be transparent and share with the customers the goods and bads you go through. Although showing bad does not mean that you show them every little bad thing that has happened to you or that you have done, rather you need to show them that much bad which tells them that you are human like them as well and the factor of committing error is also present in you as it is in them. Therefore, share your happiness and a little sorrow with the target audience and they will consider you human like them.
Now it’s Your Turn!
I’ve completed the series of how to brand you and your business. What do you think about it? Have I pointed out the right things that are required for humanizing the business? Do you have any experiences to share? Please drop your feedback in the comments section below and I look forward to reading them!