There are a lot of things that go into developing a strong, consistently profitable business. Think fast: Name three. Chances are, you came up with something like large amounts of capital, good accounting, and a solid business plan. This is all true, but at the end of the day, what matters most if you’re a salesperson of any sort is your ability to be persuasive. This is particularly relevant in MLM, or multilevel marketing, because you have to share the vision and the dream, or else you’ll make no money. Here are three simple ways to be significantly more persuasive in your MLM business.
Develop Trust and Create a Slippery Slide
Most MLM marketers revert to hard-sell techniques that rarely rake in much attention. They throw ads at people, make all sorts of promises as to how wonderful their products and opportunities are, and try to turn no into yes with nothing but brute force.
Well, guess how often that works.
Never. Instead, what you need to do is build trust in your prospective customer. This means you have to get them to agree with you consistently. How do you do this? The first step is to get them nodding in agreement. You can do this with any variety of techniques – ask them obvious questions that they have to agree to, tell them obvious facts that they’ll nod their heads in response to, etc. – and then you have to start getting them to do this with information pertinent to your MLM business. Ask them if it would be nice to have a product that does what yours does, or if it would be awesome to make a whole ton of money from home after setting up an MLM business. Any normal person would say yes in response to both of these things. This tactic of getting consistent yes answers from a person is called the slippery slide – once they’re on it, they’ll get used to agreeing, and saying no will be uncomfortable.
This is when you need to throw out your pitch. Once they trust you and have been pushed down the slide, they’ll want to say yes, even if they don’t actually want your product or opportunity. This doesn’t mean they’ll necessarily say yes – just that they’ll be less likely to say no.
Testimonials are another powerful way to get people to buy from you. You’re the salesperson, so of course you only have positive things to say about your product. Your customers are not bound by any obligations to approve, though, so if your new potential customers see that your past buyers have thoroughly enjoyed your product, they’ll be more inclined to buy it. Testimonials should be placed on your website, near the top of your sales page and around the buy button. This has a subtle psychological effect that gets people to buy almost without thinking. Now you know – get out there and take advantage of these ways to be more persuasive.
It’s your Turn!
What do methods do you use to be more persuasive in your overall approach? Do you have a method that is better than the other? Please leave your feedback in the comments section and I look forward to reading them!
To Your Success,