DotCom Secrets Book Review – Russell Brunson’s Book Worth It? (Updated 2024)

If you are looking for a book to read that will take your online marketing skills to the next level, then you are in luck!

DotCom Secrets is a comprehensive crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online and his experience helping thousands of other people build successful companies.

Selling online is quite different from face-to-face or brick and mortar sales. If you have not done it before, you’ll face a steep learning curve.

Why not learn the art of selling products online through an expert? Tony Robbins said, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”

There is someone who is an expert on the topic and has created successful online businesses. I am talking about Russell Brunson. He can definitely explain what works and what does not in selling products online.

Russell is the author of a book called DotCom Secrets: The Underground Playbook For Growing Your Company Online. This review will tell you why it is a must-have for your collection.

If you want to know everything about DotCom Secrets by Russell Brunson, you should read this review carefully.  By the end of this review, you’ll know if this is for you or not.

DotCom Secrets is a playbook for entrepreneurs and businesses to help them drive more traffic, improve conversions, and more. The playbook is based on many successes and failures that Russell himself has gone through.

Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $13,000+ worth of free bonuses now!

What is the Dotcom Secrets book about?

This book, DotCom Secrets, helps to compliment Brunson’s company as it teaches you everything you need to know about sales funnels, including:

  • The various different types of funnels (and when to use them)
  • The different types of traffic and how to get traffic to your funnels
  • How to move customers through your sales funnels easily
  • How to take people from not knowing who you are to becoming high-value clients
  • How (and why) to build your email list
  • How to improve conversions
  • A/B testing

DotCom Secrets contains loads of actionable advice to become a successful online marketer. Published by Russell Brunson, Russell uses a very engaging and charming style which makes this book easy to read. He fills the pages with many stories and examples of his own online company.

Who is Russell Brunson?

Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.

He is known for selling hundreds of thousands of copies of his books – Traffic Secrets and Expert Secrets.

Traffic Secrets – Get your free copy here!
Expert Secrets – Get your free copy here!

Russell Brunson has been collecting junk mail since the age of 12. He’d watch TV or listen to the radio, waiting for the commercials because to him, marketing and sales were the real entertainment. Despite his young age, Russell opted into every business opportunity offer he could find, simply to study the art and science of direct response.

In high school, Russell was a state champion wrestler, and then became All-American his senior year taking 2nd place in the country at high school nationals. He continued to wrestle in college, learning valuable lessons about competition, hard work, and the art of winning. He graduated as one of the top ten wrestlers nationally.

What is a sales funnel?

A sales funnel refers to the online buying process a business leads prospects through, leading to a purchase of your product or service.  Anyone out there on the web who is not your client is a prospect.  

There are four stages of a sales funnel.

Phase 1: Awareness

Prospects are introduced to you.  You’ve identified a particular problem or frustration and you’re providing your solutions by way of content, products, and/or service.  Once you’ve identified a particular problem or frustration, the process of awareness comes through visibility in places like Facebook (social media), ads, google searches.  To get people to the awareness stage you must generate and drive traffic to this first stage of your funnel.

Phase 2: Interest

After you’ve created quality information in the awareness stage, you’ll find those who are even more interested and then they become prospects that are active and engaged.  They return and voluntarily choose you to continue to learn from. 

Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $13,000+ worth of free bonuses now!

Phase 3: Decision

During this phase, active prospects are deciding whether or not to take advantage of your solution (your product or service).

The active prospect is paying close attention to the details of your solution (what you’re offering: programs, bonuses, refund policies, guarantees, etc…). Also during this phase, the sales offer is being presented to active prospects.

Phase 4: Action

This is the active prospects’ final stage and is either becoming a customer or client of yours (or not).  This is when contracts are signed and terms and conditions are agreed upon.  Money is exchanged and you have a new customer or client.

What do you learn from Dotcom Secrets?

DotCom Secrets has 5 different sections, broken down into 13 different secrets on how to create a successful online business. There are also teaches the 7 different funnels you can use to attract traffic and improve conversions on your website. Here’s a brief overview of each of the 5 sections. 

Ladders and Funnels

Russell introduces the value ladder concept, a visual map of all the products and services you can offer your dream clients, in ascending price order. The section teaches you the reasons you may be losing money with your ClickFunnels. It also focuses on how to target more traffic and increase conversion rates.

The section is subdivided into 5 secrets:

  • Secret 1: The Secret Formula
  • Secret 2: The Value Ladder
  • Secret 3: From Ladder to Funnel
  • Secret 4: How to Find Your Dream Customer
  • Secret 5: The Three Types of Traffic

The first section is just an introduction​. Russell aims to provide a relationship between a value ladder and a sales funnel. He teaches you how to combine the two strategies to create a successful online business.

A value ladder allows you to offer products to people at a lower price point when they more willing to use their funds. Once they realize the value of your products, you get a given percentage of buyers to climb up the ladder and buy your more costly, but most-valued products.

A sales funnels, on the other hand, is the online process you have to set to convince your customers to ascend to the higher levels of the value ladder.

Your Communication Funnel

This section teaches you how to communicate with your target audience. It has three secrets, which include:

  • Secret 6: The Attractive Customer
  • Section7: The Soap Opera Sequence
  • Section 8: The Daily Seinfeld Sequence

Russell teaches you how to become an attractive character. This is all about having an online persona that attracts people to you and helps you build a following. The four core traits of an attractive character include:

  • Ability to share your character flaws.
  • Being able to speak in parables.
  • Having a backstory.
  • Having a polarizing figure.

The second half of the section contains two strategies for becoming an effective email marketing specialist. The first strategy is called the Soap Opera Sequence, which teaches how to bond to new leads with your attractive character. Russell gives you the 5 email soap opera sequences he uses and explains how each of them works. The second strategy is known as the Daily Seinfeld Sequence, which refers to the emails you need to maintain a close relationship with your subscribers.


This section is about the basics and strategies behind a successful funnel. The section has 5 secrets, which include:

  • Secret 9: Reverse Engineering of a Successful Funnel
  • Secret 10: Seven Phases of a Funnel
  • Secret 11: The 23 Building Blocks of a Funnel
  • Secret 12: Frontend Vs. Backend Funnel
  • Secret 13: The Best Bait

One of the most important points Russell emphasizes is ​ you shouldn’t start building your funnel from scratch. This is because people in your target market may have already created successful sales funnels. Thus, you should instead leverage their experience when building your own sales funnels.

Funnels and Scripts

In the fourth section, Russell gets into details about his best sales funnels. He teaches you the psychology he uses to build each funnel and how he ensures​ the funnels work. Russell goes further to provide you with fill in the blank templates to make it easy for you to implement each funnel in your own business.

The 7 funnels he discusses include:

  • Product Launch Funnel
  • Invisible Funnel webinar
  • The Perfect Webinar Funnel
  • Continuity Funnel
  • High Ticket, Three-Step Application Funnel
  • Two-Step- Free Plus Shipping Funnel
Hey! Did you get your free copy of DotCom Secrets? Click here to claim your copy and get $13,000+ worth of free bonuses now!

What is ClickFunnels?

ClickFunnels is now considered to be the fastest-growing non-venture backed software company in the world.

With a following of over a million entrepreneurs, he’s published and sold over 400,000 copies of his marketing books, popularized the concept of sales funnels, and helped tens of thousands of entrepreneurs quickly get their message out to the marketplace.

As of 2020, Russell’s training, teaching, and software has created 728 millionaires who are in his exclusive club called the Two Comma Club.

This all sounds great! But who is this for?

Dotcom Secrets by Russell Brunson can be useful for anyone who has an online business, or even an offline business, but wants to use online marketing in order to grow their business and get more clients and sales.

These include:

  • Coaches/Consultants.
  • Local Small Businesses.
  • Info Products Owners.
  • E-Commerce Store Owners.
  • Network Marketers.
  • B2B Businesses.
  • Non-Profit Organizations.
  • Agencies/Freelancers.
  • Bloggers.
  • Affiliates.
  • Those Who Are Getting Started Online.

Why should you get the Dotcom Secrets book?

Here are some of the reasons you need to get Dotcom Secrets.

Save time: 

Instead of spending time searching, you can learn it from others. It took Russell more than 15 years to figure out what works and what doesn’t. What you need now is to learn from someone who has succeeded.

Save money: 

As I said before, you could spend twice as much on testing or consultants to help you do this. But they’re going to teach you how to do it. (only $9.95 to start)

Avoid effort: 

You don’t have to figure this stuff out on your own. All you have to do is using the strategies, using the proven templates inside Dotcom Secrets and you’re good to go.

Final verdict: Is Dotcom Secrets worth it?

Russell has done a great job of taking a complicated subject and making it easy to understand.

I enjoyed Dotcom Secrets because it is a very practical book – it gives you the tools and information that you need to get started straight away.

Yes, it does also give you the theory behind why things work and why you need to do things in a certain way, but it also gives you, in black and white, the sales funnels and email templates – you can copy them from the book and put them to work.

If you sell anything online – product, service or software – then you need to have this book and you need to understand these principles. They are key to increasing your sales and improving conversions.

I’ve purchased most of Russell’s products so far. The trainings, the software, the events, almost all of his products I now own.

I have quite literally spent thousands of dollars on his products, and where did I get the most value?

His free books, Traffic Secrets and Expert Secrets. Personally, Expert Secrets is my favorite but Traffic Secrets is still right up there with the best books available today.

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