I was recently looking for some new MLM network marketing companies that have been coming on the scene and couldn't help but coming across articles with titles like “Is ABC Company a Scam?” I figured that these articles would have some valuable information about what companies to avoid. After all, there are plenty of dishonest MLM companies out there, so it seemed logical to try to weed out some of the worst ones. What I discovered upon reading these articles is that they weren't about scams at all, in fact, many of them were just advertisements for the product! Instead of getting useful information, I just ended up wasting time with this misleading article. Here are some ways that these types of articles are hurting the network marketing profession.
The Scam Tactic
The way these articles work is by giving a scintillating headline that draws you in. If you are like me, you try to read articles like this to stay on top of the best and worst companies in the MLM business. I open the article thinking that I am going to be reading about a scam, only to find that the article itself is a scam. Articles like this make it much harder for people like me to find good information about MLM companies because they are often the first things listed by search engines. This practice is not only profoundly annoying, but also hurts the MLM profession.
How “Scam” Articles That Hurt The MLM Profession
There is already a lot of negative information about MLM on the Internet. This is to be expected, as all successful ideas have their share of “haters” or people that simply do not understand the business. These “scam” articles simply add to the negativity by using misleading, deceptive tactics to get you to click on the article. This doesn’t help the reputation of the industry, as many people think MLM professionals already use shady tactics.
Since these articles could be the first interaction people have with MLM, they automatically put a bad taste in their mouth. People don’t like being misled and are very unlikely to buy a product or service that draws them in with deception. In addition, anyone that already had a negative opinion of MLM will only have this theory confirmed when they get to these “scam” articles that are not what they seem. These articles not only make it harder to find good information, but also give the industry a bad name.
If you are searching for information about MLM companies, I recommend that you stay away from articles that are warning you about scams, as many of them are simply advertisements for a product that is aimed at getting you to sign up with their company that will supposedly make all your problems go away. I do feel that it sometimes makes it more difficult for real MLM professionals to do the necessary research and the articles on the internet are tainting the reputation of the industry as a whole by using deception and misleading tactics.
These people might think they are being clever, but they are really just hurting themselves, as well as the entire MLM community. I realize that what some marketers are doing is trying to market but at the same time, if one would call themselves a good marketer, they would come up with other creative ways to market on the internet vs using deceptive strategies.
What are your thoughts about it? Have you used this tactic and worked out successfully? Please feel free to share your comments below!
To your Success,