BeautyCounter Review – Another MLM Beauty Scam?

You are doing research on Beautycounter because someone approached you about it and you want to know if this company is legit or a scam. That’s what we’re about to find out.

If you have been here before, welcome back!

Thank you for taking the time to check out my Beautycounter review!

One of the common questions I get asked often is if Beautycounter a scam or not.

We’re going to take the next few minutes to take a look and get some answers.

The main concern I have for people who are researching this opportunity is that I don’t want them to get burned. In the profession of network marketing, anything could happen.

A company ends up shutting down in a few months due to bad business decisions for being non-compliant, compensation plan change, or the company not paying it’s distributors.

Even worst, your direct sponsor or upline leaves the company. Leaving you hanging to dry.

I understand that many of you are new. Sometimes we are not in a position to make a solid business assessment due to inexperience.

Additionally, I am going to offer you a way for you to escape the ‘9 to 5’ if you decide that this company is not for you.

More information about this program will be at the end of this post.

You landed on this blog because you are thinking about joining Beautycounter because someone approached you about it or you just want to try out their products.

Unlike all the other Beautycounter reviews on the internet, this is completely third party unbiased. I have no relationship with this company what so ever so when you read this blog post all the way through and pay attention, I can assure you that I am not going to ask you to join or buy.

By the time you have read this unbiased review, you will be able to decide if Beautycounter is a fit or not. I do not promote, nor I am affiliated with Beautycounter. I stand neutral in the current development of the Beautycounter business.

With that said, let’s dive in!

What is Beautycounter?

Beautycounter is an MLM company that focuses on selling skincare, make-up and beauty products predominately for women. The company was founded in 2013 by Gregg Renfrew.

Gregg Renfrew

The company uses the network marketing business structure for sales and distribution, rather than going the traditional retail route.

Because of the MLM style to this business, that means you can buy products, or jump on board as a distributor and sell products as well.

As of the time of writing this review, the company has well over 100 products in its range, with some 25,000 or more active distributors who buy, sell, promote and expand the Beauty Counter business.

The company is similar to Avon, Mary Kay, and SeneGence.

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What does Beautycounter sell?

Their goal is to provide transparency with their products by showing the information openly. It naturally builds trust with clients and distributors.


Essentials that keep skin hydrated, refreshed and rejuvenated.

  • Moisturizers
  • Serums & treatments
  • Face oils
  • Cleansers
  • Masks
  • Essence, toners & mists
  • Eye & lip care
  • Sun protection


Clean, high-performance makeup.

  • Face
  • Eyes
  • Lips
  • Makeup removers

Bath & Body

Formulated without questionable ingredients with calming, soothing, and moisturizing formulas that deliver glowing results.

  • Moisturizer
  • Body wash & scrubs
  • Hand care
  • Haircare
  • Sun protection
  • Baby & kids


Safe skin care products for men.

  • Skincare: facial cleanser and lotions
  • Shave & Beard: shaving creams, aftershave lotion, beard oil
  • Body: body wash and bars

The Beautycounter compensation plan

Make money by selling Beautycounter products, and earn up to 35% commission on every skincare, makeup, or hygiene products you sell. Build your downline to earn override commissions from sales made by your team.

Beautycounter consultants are ranked as follows.

  • Consultant
  • Senior Consultant
  • Manager
  • Senior Manager
  • Director
  • Senior Director
  • Executive
  • Managing Director

Retail Commissions

Retail commissions are paid based on the personal volume from sales made by clients and members. You’ll get 25% of retail commissions from sales from your members in your downline and your clients.

Personal Sales Bonus

This bonus is also based on personal volume from your member and client sales. Earn a 5% sales bonus when you get 750 to 1,499 total personal volume.

Earn 7% sales bonus when you get 1,500 to 2,999 total personal volume.

Earn a 10% sales bonus when you get more than 3,000 total personal volumes.

Starter sets are not counter as PV.

Override Commissions

Earn a commission every time a member of your downline makes a sale. For example, managers earn a 9% commission for every 250 qualifying volume and 1,250 minimum business volume made by their team members.

Frontline Business Builder Bonus

Help your team members reach their target to earn the frontline business builder bonus.

Keep in mind that you need to reach 1,200 Qualifying Volume every six months to keep your consultant status active. You will be assigned as a Band of Beauty member if you do not meet this criterion.

How to join Beautycounter

To become an associate, or in Beautycounter speak, Beauty Consultant, you have to enrol and purchase the starter kit, valued at $98.

The starter kit includes:

  1. Personalized website
  2. Access to your back office
  3. Customized training platform
  4. Two hero products

To officially begin your business, you have to purchase any of the following starter sets for your start-up inventory:

  • Skin-Care Basics – $294 – Includes products with a total retail value of $489, giving you a 40% profit.
  • Skin-Care Best Seller – $571 – Includes products with a total retail value of $983, giving you a 42% profit.
  • Deluxe Skin-Care – $727 – Includes products with a total retail value of $1,297, giving you a 44% profit.
  • Complete Counterman Collection – $132 –  Includes products with a total retail value of $221, giving you a 40% profit.
  • Makeup Master Kit – $685 – Includes products with a total retail value of $1,228, giving you a 44% profit.

What are the pros and cons of Beautycounter?

Here are the pros:

  • A+ ranking in BBB
  • Established company
  • Low start-up cost
  • Large selection of cosmetics
  • Good profit margin

Here are the cons:

  • 95% of Beauty Counter members do not make money
  • High priced cosmetics
  • Unrealistic income
  • Stuck with inventory

My final thoughts

Before you decide to join Beautycounter. I would recommend that you try out the products first. See if it’s a fit for what you’re looking for.

If you don’t believe in the products that you are selling, chances are others wouldn’t. Makes sense, right?

If you’ve decided that you want to join Beautycounter, you must have the following if you want to succeed:

  • A support team and system that will help build your business.
  • A mentor that will take you by the hand and help you reach your dreams and goals.
  • A constant flow of new leads and prospects that want to join your business.

It is not easy to be successful in the Beautycounter business and which is why more than 95% fail.

If you feel the person you are going to sign up with is not going to be able to give you the necessary tools to help you succeed…

You might want to check this out by clicking here! 😊

Beautycounter Is Not A Fit For You?

Now, if you feel that Beautycounter isn’t for you. But determined to find a home-based business so that you can create a legacy for you and your family.

I would suggest that you check out my number #1 recommended program.

This program is the reason why so many people are having success with a ‘work from home business’.

Last but not least (drum roll please)…

I would love to hear from you if you are looking to join Beautycounter or if you were an affiliate.

Please share your experiences by leaving your feedback below.

The feedback will help out those who are doing research on the company.

Did you get value from this blog post?

If so, please leave your comments below and share this on social media 😊

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Hi, I'm Nate! 😊

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