Should You Avoid Talking To Your Warm Market?

Most MLM online support team members will tell you that if you’re going to have any success whatsoever you need to create contacts with everyone and anyone that you can to build your downline as quickly as humanly possible. This almost always results in folks going to their friends, family members, coworkers, and other people close to them in an effort to pitch, pitch, pitch – only to find that this drive backfires in their face on a regular basis.

Called the “warm market”, the people that are in your immediate social circle seem to be the very best prospects that you can work with, but unless you know exactly what you’re doing – and do not expect a tremendous wave of support or results – you’re going to find that nothing could be further from the truth.

Your warm market already has an ingrained relationship in view of you, and becoming an MLM marketer may not fit of the box that they’ve placed you in

This is absolutely essential to understand if you’re going to have any success whatsoever in the MLM world. The people that you meet – even the ones that you’ve only met for the briefest moment of time – are going to have a very specific view about you, and unless you are 100% congruent in that view they are going to find that you struggle significantly to try and influence them in any way whatsoever.

Your friends and family already have years and years of experience with you, and like it or not (fair or not) have already created a very specific set of “rules” that you have to fit for them to feel 100% comfortable. Becoming an MLM marketer – or pitching them on MLM marketing – almost always forces them outside of their comfort zone, which can have disastrous results.

You may feel a sense of real security pitching to your warm market, but that might be a one-way street

The cold hard truth of the matter is that while you might feel like your warm market is the perfect place to pitch for the first few times – giving you the kind of essential experience that you need to move forward into colder markets – you might be deceiving yourself and not getting the kind of feedback that will be absolutely essential.

The people that you are pitching in your warm market a very likely have a tremendously high opinion of you and will do almost anything to avoid hurting your feelings or letting you down in any way. These are not the kinds of people that you can practice and effective MLM marketing pitch with, simply because you can’t trust the critique or feedback that they’re willing to give.

Again, remember that you are fitting into that box of theirs on a round-the-clock basis. Everything that you do, everything that you say, and everything that you try to influence them to do that is outside of this perception or comfort zone can have a negative and rebound effect that you simply are not anticipating. Be very careful with your warm market.

I invite you to contact me here for a free 30-minute consultation. If you need ideas or need want me to help you on how to approach your warm market or what to say to them without being invasive or come off annoying, please contact me here.

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12 responses to “Should You Avoid Talking To Your Warm Market?”

  1. EricMcLaughlin says:

    i’ve learned that your family and friends see you successful then they will approach you and ask you what you do!

  2. donnylem says:

    My recommendation is not to go to your warm market about your business, especially if you’ve shared with them several other businesses that you’ve been involved. Instead, learn the concept of attraction marketing and how to turn strangers into friends and then you can ask some questions that will determine if your business will be a fit to meet their financial needs. I know some people will not agree with this but that’s my take on it.
    Thanks for sharing, Nate.

    • nateleung says:

      donnylem Exactly.  There are better ways to build a business.  Thanks buddy!

  3. wrcosentino says:

    This is the new internet marketers feeling and it goes in two ways.  I’ve studied the old schoolers and there are very specific methods to approach your warm market.  Mark Yarnell says that your warm market is anyone that will “warm” up to you and I really liked that statement.  
    Yes those people who are closet to us do have a formed opinion and thoughts about us, but if you introduce properly, you can avoid the NFL (no friends left club).  It’s important however to understand that most of the warm market will not join and if they do, won’t do anything.  So it’s just another form of expectations that we must set for people.  I would agree with Eric too, they will want to know eventually what you do.

    • nateleung says:

      wrcosentino Well said!  If you want to build a serious business you definitely do not want to be part of the NFL club.  Thanks for stopping by!

  4. Hi Nate,
    Tread carefully into your warm market. This advice makes sense to me.

  5. sks_success75 says:

    The saying “You can lead a horse to water but you can’t make him drink unless you put salt in his oats” can compliment this post. Yes I believe you can talk to your warm market but there is a certain way you can talk to them. I like what william said about Mark Yarnell that your warm market is anyone that will “warm” up to you. If you can apply that and “lead” them into a solution then you can definitely have better results. Thanks for sharing Nate!

    • nateleung says:

      sks_success75 Love your input about this.  I completely agree with you.  Thanks!

  6. ElishaLynn says:

    I definitely agree with you!  This has really put MLM Marketing into perspective for those who say “Well, I don’t really know that many people, so I wouldn’t be good at this…”…No excuses, anymore! 😀

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