Marketing is all about solving problems. In particular, it’s about saying the right things at the right time, to the right people. You can never say the wrong things to the right prospect and you can never say the right thing to the wrong prospect. If your prospects hear these seven things from you, they will be more open and receptive to hearing what you have to say about your business opportunity and provided that you are saying the right things to the right prospect, you will be able to give value and in the end, they will join you.
There’s a Plan
Most people are afraid of MLM because they can’t imagine how they’d start to make money just jumping into sales without any experience. Of course, the notion of there being no system or help in place is false – you’ll help them (which you also need to tell them – see below), and there are tools in place for them to use to rocket off into riches. Just make sure your prospects know that, and you’re one step closer to making it.
Network Marketing does work
Sometimes, people will object to your opportunity pitch by saying something like, The business doesn’t work, or, I’ve never heard of anyone actually making money this way. Well, that doesn’t really mean anything, because people do make money this way, and they make lots of it. They just didn’t look for news in the right places. Show them your success story, and those of your colleagues.
It’s NOT hard, but it’s not easy
One of the most common objections to jumping into MLM is, I don’t have time. But, you do. In fact, MLM done right integrates well into just about anyone’s life. You’ll have to assure them of this, but that’s not hard. Show them how you did it. Prospects want to know your story and your results.
Learn to gain value and in return give value
In order to get people to join you in your MLM Network Marketing business, you have to explain to them how they can make money with an MLM opportunity. Most people will respect you when you are being honest and if you tell them upfront with the proper expectations you will have a more stable rep in your business. Show them that it takes is a little bit of work on your part to show them that it can happen. Again, show them your success, and promise them that, as their sponsor, you’ll help them along the way. Which brings us to the next thing your prospects have to hear from you . . .
Promise You’ll Help
Your prospects will feel a lot more comfortable if they know you’re going to seriously help them out. Since you’re going to be their sponsor, it’s your job to do this. In fact, if you don’t, you lose quite a bit – your downline, your time, and a whole lot of credibility. Let them know you’re committed to doing your job with them, and they’ll be that much more likely to listen.
Set a Goal
Once they’re nodding and starting to see that this is a viable option, help them set a goal. A good one is this: Get your initial investment back in the next X months. Work out how many months it’ll take, help them set up a plan, and get to it. Now that you know what you need to say, get out there and say it! Your millions and your downstream are waiting.
Now it’s your turn!
What do you say to your prospects when you’re assisting them in making a decision? Is there anything you say in particular that is reassuring? Please leave your feedback in the comments section below and I look forward to reading them!