The fact cannot be denied that Twitter has become one of the most celebrated social media platforms. What started as a micro social networking platform gained popularity all across the world and now has over 500 million users. Therefore, the might of twitter is evident and its importance – especially for businesses cannot be denied.
For businesses that opt for online marketing, twitter is a great source of traffic. However, there are businesses who despite their efforts are not able to attract any traffic from twitter whom they can convert into leads and sales. Let me share with you a few twitter tips and tricks that have worked best for me and have been the cause of great traffic influx from twitter to my website.
Use Heads Of The Business:
It is obvious and quite simple that your followers on twitter are to pay more attention to the content shared by the heads of the company whether it is the CEO or other high level management officers. When the tweet is shared by some other social media or sales representatives, the followers consider it less important and hence do not go to the link which it has embedded, therefore, the level of traffic on the website is minimal. On the other hand, if the tweet is by some CEO level person, the result would be that people would want to know about it more and hence the traffic to website will increase.
The other important thing that can be done to increase traffic from twitter is offer value to the followers instead of selling your business. The mistake made by businesses is that they only tell the followers what they have to offer instead of being considerate and take into consideration the problems that the followers face. Therefore, attract their attention and increase traffic to the website; you need to tell the followers that how you can assist them in their problem and help them solve it in a better way.
There is no denying the fact that twitter has become synonymous with hashtags. Therefore, with the use of hashtags, a business will be able to know the places where the hot discussions regarding the niche are taking place, and there the business can target the audience and with quality sharing attract them towards the website. Thus, with the understanding and proper utilization of hashtags, a business is able to target the willing and greater audience and then bring them towards the website for greater leads and sales generation.
With a single picture a business can say thousands of attractive ideas for which it would require numerous tweets. Thus, in order to ensure that the business does not over utilize text to the limit of saturation which makes the tweet easy to ignore for the audience, the business must utilize pictures and share quality images to ensure that the attention of the customers is grabbed and ultimately go to the website of the business to explore more about the background or foreshadowing of the content of the picture.
Get To The Point:
Another element that can help increase the flow of traffic from twitter to the website is being to the point. When you are to the point, which shows your effective utilization of characters, and you also introduce call to action in your precise tweet, the ultimate result is that it builds curiosity in the follower and to satisfy that curiosity the followers inevitably visit the website of the business. Therefore, it is imperative to be to the point and include call to action in the tweet.
Now it’s Your Turn!
How much traffic do you get from twitter? What type of strategy do you follow? How do you increase the number of followers and make them come to your website as well? Please share your expert opinion in the comments section below.