Before we dive headfirst into the five specific search engine optimization strategies to getting “discovered” online, it’s critical that you understand we do not – DO NOT – suggest that you trust your business success to getting discovered online.
Getting discovered online implies that you’re going to just sit back and produce world-class content, products, and services all while waiting for the world to beat a steady path to your door and literally throw money at you – simply because your offering the best of the best.
This isn’t the “Field of Dreams” here, and there are literally millions and millions of businesses throughout human history that have folded up because they bought into the line of if you build it, they will come. No, you’re going to need to take a proactive approach to getting discovered online – getting out and trying to hustle the justice much as humanly possible.
All that being said, here are five specific online strategies you can put into play right now.
Hunt and find quality back links to all your web properties
With all of the different searches being made on a daily basis (as well as the major changes to the Google and other search engine network algorithms), it’s becoming almost impossible to succeed online without focusing on generating quality back links to all of your web properties and content. It matters little whether or not you’re generating back links from specific web platforms, blogs, social media, or any other resource – and truthfully, the weighting system behind his back links will probably change before the time this article is published – so just focus on getting as many high quality links as possible.
Google authorship boosts your posts
Putting your own name to the content that you produce – and using a Google+ verified account to do so – will help your content shoot up the search engine rankings that are than probably almost anything else. This gives you amazing influence (as well as a nice spot on the search engine results) if you’re willing to put in the time to develop it.
Canonical URLs improve search engine rankings
By outlining exactly which webpages in your site are more important and influential than others (and dictating that importance on your own) to the search engine network spiders and robots, you’re going to be able to dramatically influence which pages rank higher – and faster – than others.
Use microdata and schema to shoot up the search engine results
Using different HTML tags to tell search engines exactly what a pages about is not only going to allow you to focus on generating content for humans without overloading the page with “on page search engine optimization”, but it’s also going to make your search engine optimization that much more effective and efficient.
Try to implement responsive design just as soon as humanly possible
Though most of the data to support this is yet to be published and verified by reliable and reputable services, the truth of the matter is that responsive web design – web design that adjusts to the size and shape of a specific screen – is the future of the web and should be implemented anyways.
Anecdotal evidence aside, there are a number of people and professionals that have claimed to enjoy better search engine results the moment that they rolled out responsive design as opposed to when they were using a more “static” website.
Now it’s your turn!
What are you currently doing to get discovered online? Feel free to give your feedback in the comments section below and I look forward to reading them!