There is no denying the fact that taglines are important for any type of business. They are recognized by their taglines and their influence in the marketplace.
It is imperative that if you have a small business or a large business, you must have a tagline to stand out from the crowd. The sad fact is that businesses these days undermine the importance of tagline.
To write an effective tagline for your company, it’s important to understand what a tagline is supposed to do—and, specifically, what you want it to accomplish for your company. In a broad sense, a tagline is a memorable phrase that represents what your company does or what it stands for. Creating an effective tagline is more art than science.
As much as it is important to have an objective for your company’s tagline, it also is important to understand what a tagline is not. It is not a joke, a punchline, or a catchphrase. It’s not an attempt to make people laugh; it is something that should make people think of your company and what your product or service represents when they hear or see the tagline.
Below are five major reasons why selecting a good tagline is important for a business.
1. Tells The Key Benefits
By reading a tagline, the customer gets an idea about what is expected from buying a particular product, and it’s based on the solution given to the marketplace.
A tagline will work as a marketing message as to what to expect when the customer purchases the product.
2. Brand Differentiation
The other factor that makes a tagline important is it helps differentiate their competitor.
Using a tagline in an effective way results in making the brand stand out from the rest of the competitors in the marketplace.
3. Brand Recognition
I am sure most of you would have come across a situation where you remembered a brand because of its tagline.
You must have seen a commercial on TV where you might have come across a catchy tagline and afterward with friends when something came up you referred to the tagline only to realize later what the actual brand name was.
Therefore, a tagline is one of the most effective tools that help a company stand out from a crowded marketplace.
4. Competitors Can’t Use
When you launch your unique product in the market, competitors can copy its technology, the design, the features and so on, but the one thing that the competitors can never copy is the tagline of the business.
In other words, in this case, the tagline is the brand itself that the competitors cannot copy.
Therefore, if you are going to launch a new product in the market, then you need to select a tagline that best represents your brand and product features so that the competitors are not able to deceive the customers by offering them a product like yours.
5. Strategic Importance
Above all the most important benefits of a tagline is that it represents the vision and mission of the business in front of the customers.
For businesses, taglines are important because they help businesses convey what they are trying to solve for their customers.
The knowledge of the vision and mission of the business is what makes a customer more inclined to purchase their product.
Thus, a business is able to inspire its customers and make the brand more recognizable.
Now it’s Your Turn!
It all starts with the values and truths that make your company or your client’s company what it is. If you give a tagline the attention it deserves, it can be transformative, and the foundation for a campaign that can change the way people look at your company. Follow these steps to help find the right words.
What do you think about the importance of tagline?
What role does it play in increasing the market share of a brand?
Taglines are of course very important and getting people to know the brand as in the form of tagline is really great.
I agree, a tagline showcases the whole concept of your business..great article Nate!
Thank you Ehsa!
My tag line is “hands-on learning,” so people equate me with learning that includes more experiences. Tag lines that are shorter are easier to remember. I saw a tag line yesterday that had about 20 words. Nobody is going to remember that!
That’s an awesome tag line Susan! Yes, you are right, no one is going to remember a tag line that goes on forever. Keep it short, sweet and simple. Thank you for the comments!
Having a tagline is important for any business, since there is such competition out there then you have to be able to differentiate yourself and remain recognized as unique. It’s all about separating yourself from the pack.
Yes, separate yourself from everyone else is the way to go. Be original, give value and stand out from the crowd. 🙂
Great tips my man! Taglines make your product or brand stand out from the crowd. My blog tagline: “Live the happy internet lifestyle with money making tips from a world traveler.”
Then I back up this tagline by helping my readers live the happy internet lifestyle by sharing money making tips….and pics of me traveling the world adorn my sidebar for an authentic touch.
Thanks for sharing dude!
You know the drill Ryan! Thank you for the comments!
That’s cool enough…!!! When we were setting up the taglines for our venture’s site we thought a lot and came out with a meaningful one. It must be iconic in itself. What we can say is SHORT AND SWEET. 🙂
Well said Charmie!
Ah, I enjoyed reading through your tips! Hopefully, they will come in handy!
They will when the time is right. When the time is right, it will show up in your life. 🙂
Taglines are a great reminder of who you are and what you represent. It’s a way to differentiate you, what you do, and your offers from anyone else. With that said, this was a great post to recognize the importance of taglines and why everyone should use it. It’s a matter of you standing out or not! Thanks for sharing Nate!
You’re welcome Sherman. Glad you got a nugget or two. 🙂
The advantages of picking a tagline for a product or business can never be over emphasized. A tagline does not only differentiate one business from another, it could also greatly improve a business in the area of sales and brand recognition.
This has been a strategy used by many successful business owners worldwide, differentiating their brand from others and this explains the reasons why they stand out and succeed.
Thanks for sharing such a wonderful piece.
Thank you for stopping by Nwosu with your comments!
Fantastic value here Nate! Thank you for sharing why it is important to have a tagline…..taglines are what sets us apart from all the noise online 🙂
Yes, no one needs to hear that noise! Lol.
Awesome post Nate and thanks for showing me how important it is to pic a tag line. Great value as always..
Thank you Vince! 🙂
Lots of good information. I did not realize that tag lines are very important. I knew we had to use them for some purpose but did not know why. Thanks for sharing………..
You’re welcome Irene, glad you got value!
Great information. I still learning about business and how it works. Taglines and had little information on so I’m glad I was able to gain some knowledge from this post. Thanks!
Awesome. Feel free to stop by anytime Krystle. 🙂
I agree that taglines are very important. They tell your customer or reader in a nutshell what your site is all about. Thanks for your post!
I seriously feel tag lines help build a brand. In fact, when I post on social media, I have realized people preferred posts with tagline since it attracts that part of the conscious which urges us to read more. But it is also important to keep them short and spicy!
Nice points made by the way.
Nate, you always manage to pick out stuff that I have missed, but is essential for your business. Thanks for the continued value my friend.
Valuable points Nate, Nowadays, with so many product choices and so many media channels, Taglines plays a vital role for any BRAND or BUSINESS.
Thanks for sharing 🙂
Great post! Tag lines or blurb as I’ve heard a leader refer to it, grabs the reader and pulls him in. Thank you for sharing
I am sure that the informative you shared through your post is useful for people. I am impressed with the way of writing. It kept connected me all the time.Keep up the good work.I have also written
Thank you so much for such insightful information you rock nate!
I believe that taglines are essential for the survival of businesses because they help customers identify, assign value and do business with the company. Taglines represent the vision and mission of an organization. An organization without vision and mission might as well not exist.
Dr. Bert Opara, Ph. D.
Absolutely love this website THANK YOU!