From the outside looking in, it may seem as if the hype is all that matters. The hype is what is used to get people excited and enthusiastically interested in whatever you are putting in front of them. Within the world of multilevel marketing, the hype seems to be a driving force that many people use to get a product, service and/or business opportunity in front of as many people as possible. If you are serious about growing your MLM business successfully, then you need to clearly understand why people do not buy hype regardless of how “great” it may seem at first.
Where is the Gold?
Have you ever heard the old yet familiar saying which basically states that everything that glimmers are not gold? You need to keep in mind that the shiny glimmer in this scenario is the hype. It is shiny, attractive and even captivating temporarily. However, when people decide to follow those shiny lights and realize that there is no gold waiting for them at the end of the line, they are going to reject this opportunity much quicker than you might think and probably never reconsider it in the future.
Hype Does Not Pay the Bills
When it comes to investing your time and resources into an MLM organization, one of your first thoughts had to be, “What do I need to do to get paid?” Regardless of what you do or for which organization you work, you still have bills and financial obligations that must be met throughout the year. The hype is not something that is going to get your bills paid regardless of how entertaining and amazing it may have seemed at first.
Temporary Fix for a Permanent Problem
Keep in mind that MLM is definitely not something that will make you rich overnight. Many people picture themselves being able to swim around in a room that is filled with dollar bills the day after they sign up to join an MLM business. Even though this is exactly the type of picture that hype will paint for you, you will quickly come to the realization that the temporary buzz of hype will quickly fizzle and fade away when applied directly to the permanent, long-term problems associated with growing a successful MLM business.
Hype Is Just an Illusion
After the hype is gone, many people realize that it was just an illusion in the first place and that it was never real at all. Think about the catchy advertisements and commercials that have captivated your attention immediately which led to impulsive purchases. When you actually made the purchase, the hype went right out of the window with your money which is yet another reason why no one buys it.
The Opportunity Should Sell Itself
The final reason why people do not buy hype is that they need to be captivated by the actual opportunity – not the hype that surrounds it. The presentation can be fun and hype can be effective (in moderation). However, the opportunity needs to be able to sell itself because that is what your potential customers, clients, and team members will buy.
It’s your turn!
Would you agree that people do not buy the hype? I personally feel they shouldn’t. How do you feel about it? Please leave your feedback in the comments section and I look forward to reading them!
Great comments. Most people go into MLM’s thinking it is going to be easy money, they never think about “What they need to do in order to get paid?”
Sometimes it takes some awareness to realize that in order to make money, they need to work it like a real business. Some people neglect to realize they need to set a foundation first in order to get paid. Thank you for the comments!
Nate, I know a lot of people who get involved in MLM just because of the hype it surrounds, but they end up really bad. There are a lot of things which are needed in order to be successful there.
Exactly Esha! You hit the nail on the head! 🙂
i feel hype is like a stock. personally i do not buy hype, but sometimes it can lead to a lost business opportunity of business.
I agree Amar! Thank you for the comments!
Hype is something to take with a grain of salt when considering an opportunity. It is important to look at the facts. Avoiding the shiny object syndrome is important to keeping your focus in business.
Yes, looking at facts should be the deciding factor. Not hype. But sometimes emotions and hype can lead to a decision. Thank you for the comments!
Great stuff here Nate!!! Hype is so not the way to go!!!! Love how you put it all out there about this awesome topic…..sad but true, so many buy into the hype and when its gone, so is their excitement….
Fantastic value here!!
Thank you for sharing!!!
Hype can be good as long as it’s done in moderation as you said. But for the most people, the majority of people don’t buy it. Especially for those of us that been in the game for a long time. If the opportunity doesn’t sell itself, then the hype will be a waste of time!
Sure is! Thanks Sherman!
I think even when it’s not hype people have a hard time believing clams. It sounds impossible because results are not typical right?
But those that apply themselves are not typical.
Hype does exist and is either coming from a person new to this type of business or from someone who feels it’s necessary to hype to get sales because they lack the skills to do so.
Thank you for the comments Greg!
I believe people still buy into hype. People are always looking for a quick fix or easy solution to their immediate needs. Just look at how many infomercials there still are running out there selling junk! People still buy from them! Hopefully most will learn tho that research is necessary before buying on impulse and expecting miracles to happen.
I agree Carrie! Thanks!
I do not believe hype sells. I believe hype is left in the crowded sea of other marketer’s messages. It can actually be a turnoff. Nate, as I was leaving this comment, it made me think of a experience I had some years back before the housing market crashing. Actually that is what they were selling at the time. I was invited to a hotel meeting in my local area, as I was sitting there looking at the presentation they showed a lot of wealth on the videos. Cars, boats, property, lifestyle, etc. The presentation was about 30 mins, but that was all they showed. After watching the presentation I was lost. Nate for any business to work there needs to be a product or service that the End User will pay retail price for or you do not have a good business model. Right after their presentation they ushered all of us into the back and tried to sign me up. I quickly said no thank you, and left. Nate, hype is not a good way to describe your business model.
Yes, the housing marketing in the early to mid 2000’s is a perfect example. Hype is what makes our industry look bad. While there are the “bad”, there is good. Thank you for the comments!
Personally, hype turns me off, although I will admit that I have fallen for it … uh, a few times. It’s the shiny ball syndrome. It’s human nature, I think, to think that the grass is always greener on the other side, so when this particular shiny object loses its glimmer, we move on. We jump the fence. Thanks for this article. I’ve enjoyed reading it.
Awesome Jeanne. Glad you enjoyed it. 🙂
It is so much easier to trust someone who avoids the hype and helps you see what the product offers. Shiny ball, glittering gold, we have to be aware and look for the best opportunities.
Yes, Pam. When you avoid hype, you can make a decision based on logic versus emotions. Thank you for the comments!
Very interesting. Thank you for sharing
You’re welcome Cindy! Hope it gave you a perspective to go home with. 🙂
I’d go for integrity over hype any day.
You need to feel confident in the product and opportunity you are promoting. For me that is a solid foundation for a healthy business. Hype can sometimes come across as fake or insincere.
Another great article Nate. Keep them coming!
Thanks Bryan! Much appreciate you coming on here and leaving a comment. 🙂
I don’t buy into the hype. As a matter of fact, I have learned to see right through it. LOL
Sounds like a plan! LOL.
Hm, I wouldn’t say that hype doesn’t sell. I think hype sells very well, especially at energetic events with lots of hyped up people.
It might not be a substantial long term strategy, but for the moment, it can sell a lot of stuff. Sell ideas, business models, and products.
In those group settings, though, hype works better than in more natural one-on-one talks that you might have in a sales presentation.
Yes, it’s great because hype is nothing more than emotions. Emotions leading to a decision to take action. It’s almost like taking action in a sprint but not finishing off like a marathon. Live events are awesome, the energy in the room is exciting and the problem is that sometimes with ‘hype’ you can only stay excited for so long before it starts to wear off. At the same time, you want to place proper expectations on people. So with what you’re saying, it’s almost a catch 22. Thank you for the comments! 🙂
People don’t buy for logical reasons. They buy for emotional reasons.