From the outside looking in, it may seem as if hype is all that matters. Hype is what is used to get people excited and enthusiastically interested in whatever you are putting in front of them. Within the world of multilevel marketing, hype seems to be a driving force that many people use to get a product, service and/or business opportunity in front of as many people as possible. If you are serious about growing your MLM business successfully, then you need to clearly understand why people do not buy hype regardless of how “great” it may seem at first.
Where is the Gold?
Have you ever heard the old yet familiar saying which basically states that everything that glimmers is not gold? You need to keep in mind that the shiny glimmer in this scenario is the hype. It is shiny, attractive and even captivating temporarily. However, when people decide to follow those shiny lights and realize that there is no gold waiting for them at the end of the line, they are going to reject this opportunity much quicker than you might think and probably never reconsider it in the future.
Hype Does Not Pay the Bills
When it comes to investing your time and resources into a MLM organization, one of your first thoughts had to be, “What do I need to do to get paid?” Regardless of what you do or for which organization you work, you still have bills and financial obligations that must be met throughout the year. Hype is not something that is going to get your bills paid regardless of how entertaining and amazing it may have seemed at first.
Temporary Fix for a Permanent Problem
Keep in mind that MLM is definitely not something that will make you rich overnight. Many people picture themselves being able to swim around in a room that is filled with dollar bills the day after they sign up to join a MLM business. Even though this is exactly the type of picture that hype will paint for you, you will quickly come to the realization that the temporary buzz of hype will quickly fizzle and fade away when applied directly to the permanent, long-term problems associated with growing a successful MLM business.
Hype Is Just an Illusion
After the hype is gone, many people realize that it was just an illusion in the first place and that it was never real at all. Think about the catchy advertisements and commercials that have captivated your attention immediately which led to impulsive purchases. When you actually made the purchase, the hype went right out of the window with your money which is yet another reason why no one buys it.
The Opportunity Should Sell Itself
The final reason why people do not buy hype is because they need to be captivated by the actual opportunity – not the hype that surrounds it. Presentation can be fun and hype can be effective (in moderation). However, the opportunity needs to be able to sell itself because that is what your potential customers, clients and team members will buy.
It's your turn!
Would you agree that people do not buy hype? I personally feel they shouldn't. How do you feel about it? Please leave your feedback in the comments section and I look forward to reading them!
To your Success,