Without any doubt Facebook is the new medium of marketing the business, thus, out of this notion every business is creating its Facebook page and trying to increase the promotional activities on the platform. Although the goal of every business is to increase interaction with the customers and increase engagement with them, however, some businesses are just not able to do it right.
As important as it is to do the right things when marketing on Facebook, it is equally important to avoid the activities that defer the customers from the brand. To me there are four crucial terrible habits adopted by businesses that bring damage to the business instead of doing it good. Let me explain them to you briefly.
Random and Mindless Tagging
The biggest habit of businesses that hurt them the most is the random and mindless tagging. Businesses out of the notion that they need to let as many people as possible know about their brand go on mindlessly tagging everyone that becomes available to them. This thing is seriously annoying to the people who have nothing to do with the business or any of its promotion or products. When business makes a habit of random tagging, the ultimate result is people getting annoyed and hence deferring from the brand. Thus, no matter how unique or well planned the post is, if it is not targeted to the right audience, it makes them randomly targeted people annoyed, and then the spring of non-appreciating words for the business starts, which eventually harms the social media marketing efforts of the business.
Spamming Random People
Stop sending mass messages with dozens of people attached. You’ve seen these before, like “this is the best opportunity ever” or “please friend request me if you want to make money” etc. People loathe being addressed in this style, and if you really have something to say at the very least personalize your message to each individual or, better yet, refrain altogether from sending out mass messages. After all, it’s straight out of the guide to spamming.
Sharing Only About Your Business Opportunity
The third major mistake committed by business owners, is that they only share posts about the business. Social media is a two way communication, thus if a business keeps on sharing about itself only, the ultimate result will be that the audience will get bored of this one way and monotonous kind of information and start ignoring the posts of the brand. On the other hand, if the business shares other information which is not related to the business or is indirectly related, then the sharing would remain diversified and would attract the attention of the audience, hence the engagement will increase ultimately.
Lowering Standards for Engagement
The fourth denting habit to the reputation of the business on Facebook is condescending for the sake of engagement. Business either out of being humorous or just out of pure condescension share posts that are demeaning to the audience. Although such type of posting creates engagement but it is base in nature and does not leave a good impression of the brand. Hence, for better engagement, it is imperative that the business shares quality content on its Facebook profile.
Now it’s Your Turn!
What kind of posts do you share on your business profile? What kind of fan response do you get for the posts? Do you bring diversity to your sharing? What kind of overall sharing strategy do you follow? Please share your insightful thoughts in the comments section.