Business is all about sales. And sales are all about customers. The secret to doing well in a business that derives its cash from sales is to find the right base of customers. This is a serious challenge, especially in the world of multilevel marketing. Fortunately for those of us in the MLM game, there are a variety of tools and techniques you can use to make things just a little bit easier on yourself. Let’s look at three classic tricks to find the ideal customers for your MLM business.
But First . . .
Your first task is to do some research on your product and sales patterns it. This way, you’ll be able to identify what groups of people are most likely to buy your product with the greatest frequency. Once you’ve identified this demographic, you’ll be able to send targeted advertisements to them, and these advertisements will, obviously, be much more effective than if you’d sent them out to a general list of people. Why? These people have a higher probability of buying than the general public, which means you’ll probably get a lot more orders. These people will also be more attracted to your MLM opportunity since they’re more attracted to your product – give this a go.
But first, let’s look at what defines the ideal customer. If we’re really oversimplifying, we can say that the ideal customer is just the customer who’s most likely to buy. This is a useful enough working definition, so let’s stick with it, for now. What defines “most likely to buy”? Usually, your best bet at finding someone “most likely to buy” is to find someone “most in need” of your product. Now we’re getting somewhere – this leads us to our first tip.
Nail down your target market
Find the Dissatisfied
Let’s face it. Selling your MLM opportunity is not that hard. Not many people are into it, and the ones who are aren’t likely to choose your offer over any other. So what do you do? Well, for some, the technique above works quite well – recruit those interested in your product. But there’s another technique that works much better for many. This is to find those already in MLM, but who are disillusioned with their current MLM company. Now, we don’t advocate that you become a missionary and try to convert everyone under the sun. Rather, we advocate your taking a genuine interest in your customers.
When you see that one of them is in MLM and isn’t happy with his or her results because his or her firm isn’t providing him or her with the necessary resources or training, let them know that you have an opportunity too. And when they realize that you actually care and have just as much, if not more, to offer them, they’ll jump on board in a heartbeat. This is probably the greatest way to get new customers. Take advantage of it today.
Now it’s your turn!
What do you do to find your ideal customer? How do you know this customer is right for you? Please leave your feedback in the comments section and I look forward to reading them!