People always use social media every day, whether they’re logging into Facebook or Twitter. Nowadays, a fairly new social media site resides right with Facebook and Twitter as one of the most used social media websites — Pinterest.
Pinterest is accessible from the web and mobile platforms, opening up its reach to an incredibly wide audience. According to many recent social media studies, Pinterest showed the most ‘year-by-year growth’ out of all social networks over the past three years.
Pinterest brings people together through photo-sharing, which opens up a wide variety of marketing activities affecting how people perceive a business. What about an MLM Network Marketing business?
Most MLM Network Marketing businesses, when translated to a platform like Pinterest, might flounder first. Unlike Twitter and Facebook, people are more likely to see through a ruse—and think you’re trying to find ‘just another recruit.’
MLM Network Marketing, however, isn’t only about recruits and making money. It truly helps people for whatever reasons they get into the business and connecting with other like-minded individuals. It’s that reason why Pinterest just works as a marketing tool for any MLM Network Marketing business.
How exactly does Pinterest work for MLM Network Marketing businesses?
To understand that, here’s something you should know: successful social media marketing revolves around branding, giving value, sharing, engaging on a social network. With Pinterest, balancing these four ‘elements’ can seem harder than you think—but, it’s not. Just think about it.
You have your Pinterest account, your MLM business running, but you’re not exactly generating money every day—and you want to promote on Pinterest. You’re already pretty much ahead if you already have the aforementioned. So, what’s next, you ask? Promoting your MLM Network marketing business through Pinterest!
If you’re especially curious, here are three awesome ways you can use Pinterest to give your MLM business the boost it needs.
Actually advertise your MLM blog and/or company replicated website.
If you have a picture or several pictures on your blog or company replicated website, you can Pin it. Each picture that you post on each platform should have an associated Pin button, which links back to your Pinterest board—and likewise back to your site. When visitors start ‘Pinning’ your pictures to your board, it more or less creates a backlink for your website.
You can even create a themed board for your Pins, displaying your consistently updated photos. Remember—don’t stop posting photos, since these same photos can and will get pinned by interested visitors.
Engage and inspire your followers.
When it comes to Pinterest, get visitors to become more involved with the ‘construction of your board.’ If they’re interested in you and/or your website or blog, they’re going to start pinning their favorite pictures to your board. They’ll come back and keep pinning your site photos if you keep them updated and engaged.
Eventually, they’ll become inspired enough to share with friends and family. Sometimes, you can introduce product incentives and/or offers with your photos, encouraging people to take advantage through your Pinterest content only.
Show that you’re real.
Sometimes, people on Pinterest might mistake an MLM business account as just another ‘bot’ account, trying to shill a product. To avoid visitors making such harsh assumptions, start actually participating on Pinterest the moment you register your account.
The easiest way to start is by pinning photos yourself, placing them into boards that correlate with your personal and business interests. Once people see what you’re passionate about, they’ll start becoming more interested in what you might have to offer.
People like seeing a face behind the things that they might like. That’s a step you have to take if you’re building an MLM business through Pinterest itself. Now it’s your turn. Are you currently using Pinterest to build your business? If so, how are you doing it? I would love to hear your comments!