Have you ever wondered that two businesses of the same niche, having the same target audience, deploy the same resources, yet one of them achieves success in social media marketing while others do not? To me, the reason behind this difference is the successful one being able to tell the story in a better way.
Storytelling is one of the best secret weapons you can have when it comes to social media marketing. This storytelling technique is what creates buzz and brings followers and fans to a business. Moreover, no matter how quality content a business shares on its social media profile, if it does not compliment it with a good storytelling technique, all of it is of no avail. There are some key advantages that make storytelling a handsome secret weapon. Let me share with you a few of the main benefits that storytelling brings to social media platforms.
Humanizes The Brand:
When you start telling a story it means that you are coming out and reaching to people. Both of these gestures are exhibited by something that is human. The one thing that the social media users of today don’t want is interacting with a business that has no face, thus, when you start telling the story of your business in the form of images, videos and written commentary upon them, you actually start showing the human side of your brand which that attracts the eye of target audience. Therefore, when you step into storytelling instead of just simple sharing, you actually start humanizing your brand.
Tells About Brand:
You can go on randomly sharing posts in the form of portfolios or sets of images, you can also go on knocking on the door of every target audience member by sending them a message in the inbox to tell them who you are and what your brand is known about, all of which will be ineffective utilization of resources. On the other hand, if you sit down with a creative head and draft a whole set of episodes that are built around telling the story of your brand, then you won’t need to settle for ordinary tactics of telling the story of your brand, rather your brand itself will become a story and people will themselves try to learn and know more about your brand and the way it has become what it is at present.
Takes Shape Of Updates:
You can share as random posts about your brand as possible, but until and unless there is a unity of idea in the posts, the followers won’t stick to it and they will start ignoring the random posts. Therefore, when a brand takes the approach of telling a story on its social media platform, it automatically starts creating updates as the story always has some chronology to it and the events aren’t told at once, rather there is strategy involved, the presence of which results in regular updates for the business profile which keeps the audience engaged and interested.
Becomes Ever Green Content:
The last major element why storytelling is a good weapon for business on social media platforms is the fact that when a content is produced by keeping the story objective in mind, it automatically starts creating content that is evergreen and audience whether new or old can easily view this story and know about the history the brand in an interesting and attention-grabbing manner.
Now it’s Your Turn!
What weapon do you have that works for you on social media? Do you utilize the storytelling approach? How has it worked for you over the years? Please feel free to share your feedback in the comments section below!