The web has changed all of our lives in so many ways it would be nearly impossible to count them all, but the business world – and the online world in particular – has probably felt the biggest impact. Never before could anyone with little to no money access all of the tools to communicate with prospects, partners, and customers all over the world instantly – and now that video is making big waves online, you need to position yourself properly to take advantage of the leverage.
While there are a million and one technical things that you’ll need to master when it comes to making a video, you can outsource all of those parts – the areas you need to focus on are the fundamentals of the video itself, and hopefully these two tips will give you the edge you need to succeed in the online world with video.
While you want your videos to be professional and prepared from a script, don’t be afraid of making them more “your own” and letting your personality shine through – people don’t want to work with someone that appears to be a cardboard cutout, inject some of yourself into the action and get them excited.
The most important thing to do when you’re working with video is to remain engaging. Too often people forget that their customers and prospects are people just like themselves, and for some reason, they fall into “corporate speak mode”. This is especially true when money is changing hands, as someone we want to appear professional and respectable.
Well, I’ve got news for your bub – people would much rather do business with folks they like than a bunch of stiff shirted suits that talk a different language. Even if you are working form a sales script – and you should be working from a sales script – inject some fun and personality (and above all else energy) into the video or it’s going to flop terribly. This goes for all of your communications, but especially video – when people are looking at you they need to not only buy into what you know but also who you are as a person.
The prevailing wisdom right now is that you should keep all of your marketing videos super short (we’re talking about under 5 minutes) – but while the general principle is sound, they should only be as short as your complete and total sales message, don’t cut things off just to get under some arbitrary boundary.
While it’s a good idea to keep things short and tight, you don’t want to box yourself into some BS time limit that is going to cripple your message. Make sure you script everything out, and then and only then go through and cut the fat and waste from your message. Never cut critical things just in an effort to save time – it’s not that people won’t watch long videos, it’s that they won’t want long and boring or non-engaging videos.
Now despite all the benefits of using videos in your marketing, there is a big problem with videos and that’s getting others to actually watch them. You’ll have some that watch absolutely none of it and pause it as soon as they get to your page just because they are more of a reader. Not much we can do about that. There are also those that watch a small part of your video, maybe the first 30 seconds of it before they start scrolling down your page. We’ve all done it right? We want to find out what other information is on that website so we just start scrolling.
Well, whether you personally do that when you get to a site or not…your visitors are. So what do you do about it? Well, I use this tool right here. It’s an easy to use web-based tool that allows you to use any video from YouTube, Vimeo, Amazon s3, etc. and gives them the ability to be placed in the bottom right corner of any site of yours. Yup, that’s right. So now when your visitors are scrolling down the page, your video is following them on that page so they never miss a second of it. See it in action right here.
Now it’s your turn!
Do you incorporate video marketing into your business? What is your take on it? Please leave your feedback in the comments section and I look forward to reading them!