There is no denying the fact that Instagram is one of the fastest-growing social media platforms where users interact and share images. Although its primary objective was just to share images with the fans, however, over time it has transformed and evolved and has become a strong and lucrative marketing platform.
Instagram is one of the best platforms, which you can utilize to monetize your business and target the lucrative audience present there. Hence, for a business, it is imperative that it considers Instagram as a viable platform for its online marketing strategy so that the business could be monetized in an effective manner. In the following lines, I’ll be discussing with you 5simple tips on how you can use Instagram to monetize your business.
Access to a Wider Audience:
The first and foremost important benefit of Instagram pertaining to monetizing of business is the fact that it allows you access to a wider and greater number of audience. Although Instagram is currently an app for iPhone and Android devices, however, its web version is in the pipeline and you can imagine the kind of audience boost it would get after that. Nevertheless, in its current condition, it is still quite lucrative, where you can use images to attract the fans and followers to the page of your website. Therefore, by using images on Instagram, you can attract the mobile using the audience to your website without wasting much of neither yours nor theirs time.
Besides the conventional picture sharing as a means of attracting the audience towards your website, another great way of increasing the amount of traffic is by starting an Instagram contest. Having a contest is one of the best ways of capturing the attention of the audience and makes them participate in your campaign. Thus, when the contest goes live, all members of the audience start participating in it and the eventual result is an increased number of people knowing your brand, hence the chances of your prospects becoming your customers increasing. Therefore, next time you think of monetizing your business quickly and then consider using the Instagram contest tactic.
Promo Codes Rewards:
If by using Instagram you have managed to get a handful of followers, then in addition to attracting new followers, your other focus should be on retaining the existing followers. Therefore, in this regard, using promo codes to reward followers is a great way of retaining existing fans in addition to making them buy the offering of your business. Moreover, when your followers get promo codes and they buy your product or service, they will further share your content and make their followers become your followers, hence a chain of people knowing your brand and buying your offering would start and your business would experience the monetizing boom, which it had not experienced before.
Featuring the Customers:
Another great way of increasing the monetary potential of Instagram pertaining to your business is by featuring the customers. When you feature your customers in your pictures, it sends a positive message about your brand on your page where people seeing the image imagine what kind of experience would they have if they get associated with your brand. Therefore, by instigating this spirit of affiliation you can attract more customers to your website and then target them by selling your product or service to them.
Now it’s Your Turn!
How frequently do you use Instagram? What is your level of use of Instagram? Have you ever considered it from a marketing or monetization perspective? If yes then what kind of strategy did you adopt? Please share your insightful thoughts in the comments section.