In 2011 (the summer of 2011), Google – the world’s undisputed king when comes to search engine networks – offered a new opportunity for content creators, entrepreneurs, and website owners when it came to improving their search engine rankings.
Called the Google Authorship program, for the first time ever you were able to put your own name – or brand – and each and every piece of content that you ever published. Not only did this allow people to instantly get their name out there when it came to creating powerful and impactful content (and get recognized for doing so), but it also helped to clean up all of the floods of low-quality content that was being pushed on the general public at alarming rates.
That being said, Google authorship has continued to shift and change as far as importance is concerned, with some business owners relying heavily on all that Google authorship has to offer whereas others have kind of let it fall to the wayside. But if you’re looking to improve your business online, there may not be a more effective tool to give you that instant jumpstart and Google authorship.
Decide first and foremost whether or not you want to use your name or your brand name with Google authorship
The first thing that you’re going to want to do to really boost your business online is to decide whether or not you’re going to use your actual name (or pen name) or your brand name when promoting through Google authorship.
There are some who say that having a real “face” for your content is the most effective way to improve your business online, whereas others say that making sure your brand – or business name – is under the Google authorship is the only way to improve in the search rankings.
The truth probably lies somewhere in the middle (and the way Google changes things, the answer may flip-flop on a regular basis) but it’s up to you to decide just how you want to proceed forward. Whatever you end up moving forward with, make sure that you are consistent in the use of that specific method and use it from here on out.
Promote your Google authorship content through traditional search engine optimization
The biggest mistake that people make on a regular basis when using Google authorship is that they hope it will do all of the “heavy lifting” on its own.
And while proper use of Google authorship will certainly help to improve your general search engine rankings for the content that you are producing, the reality is that pushing traditional search engine optimization tools were tactics towards that content will speed up the process dramatically.
This means focusing on generating back links to your web properties, trying to get as many guests posts under your Google authorship as possible, and focusing on and beyond page optimization just as much as the off page optimization – all in an effort to climb higher and higher in the Google rankings.
Google authorship is a key component to business success today, and simply cannot be ignored.
Now it’s your turn!
Are you currently using Google Authorship for your website? How has it worked to your advantage? Please leave your feedback in the comments section and I look forward to reading them.