There were times when people would gather around a fire in the night and share their daily experiences. Then came the time when people would hang out at inns and bars where they would share their experiences and opinions. Sadly, as charming as it seems these times are no more and the only place where people gather to share and speak out these days is online social media platforms.
There is no better place in the world of today than the online social media platforms to tell your story. However, like any other platform, you need to master the art of storytelling. In addition to improving your storytelling techniques, the other thing that you need to learn about is the kind of audience that is listening to your story and the platform at which you are telling your story. In the lines below, I shall discuss with you some tips that can help you become a better storyteller on online social media platforms.
Facebook Is Smart:
Without any doubt the biggest and most widely used social media platform for sharing and an interaction purpose these days is Facebook. However, Facebook is not someplace where you start dumping your content regardless of whether the content is of low or high quality; rather Facebook is smart where in addition to sharing quality content, you have to create a context for the content as well. Therefore, when telling your story on Facebook you have to be smart and wise. The objective of sharing content on Facebook must not be to generate sales, rather the objective of Facebook content should be to spread the word and have your content shared to as many people as possible. Moreover, if you are worried about whether your content is effective or not, then you need not worry as the community in which you are sharing your content can instantly give feedback about your content. Therefore, don’t just go on blindly spreading content on Facebook with the hope that people will listen to your story, rather, be wise and plan your storytelling on Facebook.
The other important thing that you need to keep in mind pertaining to telling your story to people on social media is not selling. As soon as your content starts giving the hint of a sales pitch, people stop listening to it and all the content goes unheard. Therefore, in order to tell your story focus on entertaining people with humor, listen to what they have to say and wherever there is space tell your story. Just don’t go with a sales pitch.
It’s Not the Platform – It’s you!
No denying the fact that different social media platforms help achieve different objectives, however, this does not mean that the potential of that platform is limited to that very bounty only. Rather, the potential of a platform depends upon what you wish to extract from it. After all, the platforms are all social media platforms therefore, their benefits and bounties overlap, hence, don’t limit your storytelling to a particular platform, tell the same story on different platforms in a different way to gain more audience.
Discussions Are Good:
I understand that when it comes to storytelling, every one of us wants to just keep on telling the story and expect from others to be good and keen listeners. However, on social media platforms in order to develop a long-lasting audience, you need to encourage discussions. Once you have told your story, encourage others to discuss it and share their opinion. This way you build a guild of followers who listen to you more eagerly than some one time listener whom you didn’t give a chance to participate or discuss with you.
Now it’s Your Turn!
How do you use Social Media to tell your story? Which tricks work the best for you? I have read the Jab, Jab, Jab, Right Hook by Gary V, which to me is a great help in improving your social media skills. If you wish to improve your command over social media than do consider buying it and if you have any recommendations or experiences regarding social media than please share them in the comments section below. Thank you!