Like FaceBook, the leads generating potential of Twitter is also undeniable. Twitter enables businesses to interact with the target audience and then with a smart and effective call to action target them by presenting the offering in front of them. However, in order to do it all, there is a need for a substantial number of people who follow your profile.
An increased number of followers is of grave importance pertaining to leads generation, as it firstly provides you authority and secondly gives you a greater audience to target compared to a profile with a limited number of followers. Let me share with you a few tips that will help you in getting more people to follow you on Twitter.
Use Your Face:
The first thing that will definitely increase the number of people following you is your face. Regardless of whether it is your business or personal account, the fact is that a face in the display picture adds more authenticity to your account and gives your business a human side. Therefore, by using your picture, you give a message to people that you want to interact with.
Bio Should Be Attractive:
Another important thing to do in order to increase the number of followers is to have an attractive bio. Besides the fact that having a bio is necessary for your profile to appear in the search result, the bio makes your profile attractive and the people who wish to follow you can know the reason why they are following you. Therefore, try including your product names, the taglines or your personal interests in the profile in order to make it attractive for the users viewing it.
The kind of introduction which you can write in your profile is minimum and has very few characters, whereas, there is an about page as well which you can customize according to your liking and introduce yourself in a proper way on that page. People who are thinking of following you will go directly at this page to know more about you in order to follow you. Therefore, make use of this custom about page and be informative and descriptive as possible.
Promote The Profile:
In addition to making your profile as attractive as possible, you need to make it visible also. In this regard, you need to promote your Twitter profile on other social networks, use the URL in your email signature and website to ensure that people know about your profile and they go there to follow you. Therefore, make the profile visible and let people know that your profile exists.
Another thing which you need to do in order to attract more people to follow you is to share valuable content. This activity of your single-handedly supersedes all the other activities as it is the content that makes other people follow you. Therefore, when sharing content, make sure that it is relevant to your target audience and offers a kind of unique value to the audience. Once you start sharing such kind of content, the ultimate result is people following your profile with minimal effort.
Be Frequent But Don’t Overdo It:
There are two types of extremes when it comes to Twitter users, and because of these extremes, they aren’t able to gain any followers. This extreme is of frequency; some of the people on Twitter are not frequent at all and randomly and occasionally share content, whereas there are other users who bombard their followers with content. Thus, both these types of users aren’t able to gain any followers. The key to countering such a situation is neither overdoing neither sharing nor being absent for days, rather share valuable content frequently with your followers.
When people are going to view your profile, they are going to see the kind of relationship you have with your existing followers and the major indicator of which will be the frequency with which you respond to the tweets of your followers. Therefore, get into the habit of replying to the tweets of others so that others consider following you.
Now it’s Your Turn!
How many followers do you have on twitter? How frequent are you on the platform? How do you make people follow you? Please share your thoughts and experiences in the comments section below.