The increasing and benefiting importance of Facebook pertaining to marketing in general and online marketing, in particular, has become a universal fact. Facebook has become a potential market for business and now businesses are aiming to make sure that this market generates maximum leads and sales for them.
Although there are professionals who can help your business generate Facebook leads, however, you will have to pay some cost for their services. You can easily save this cost if you know the right tips that can help in the generation of leads from Facebook. Let me tell you some effective tips that can help you generate leads from Facebook free of cost.
Use A Profile Picture:
The first thing I recommend pertaining to making the Facebook profile of the business a leads generating one is using a profile picture. If you are the business owner you can use your own picture or you can use a picture of a group of your employees and yourself to give a human face to the brand. People these days are attracted to humanized brands and think simple brand names as unapproachable. Therefore, if you wish to gain more followers and convert the present ones into leads, then you need to humanize your business profile by giving it a profile picture.
Don’t Mix Business with Pleasure:
The common mistake, which most of the business owners commit and as a result of which they aren’t able to generate leads from Facebook is the fact that they use their personal profile for the promotion of business. Although it is your business and you can promote it the way you want, but if you want leads from Facebook, then you will need to differentiate the business from pleasure and have a separate profile for your business. In this business profile, you can share material related to your business and keep the personal pictures of parties and occasions for your personal profile only. This way you will be giving related information to your fans and followers thus increasing their chances of moving forward in the sales cycle.
Focus On Quality:
The trend pertaining to Facebook among businesses these days is that they are running a race of competition where they just want to increase the fan number of their business page. This is done out of the notion that if a business has more fans the probability of leads increases. This is not the case every time; rather there are times when a business has fans that haven’t used their profile for years. Therefore, instead of focusing on increasing your fan quantity, the focus should be on the quality of fans so that whatever is proposed to them, they are interested in it and thus their chances of becoming a lead are a hundred times more than any random fan of the business. Therefore, the quality of fans should be given preference over the fan number.
Same Niche Connections:
The times are long gone when the other business in the niche was a sworn enemy of another business. Times have changed and now businesses have to interact and cooperate with each other in order to attract each other’s followers for mutual benefit. Therefore, in order to capture the potential prospects in the fan base of other businesses, it is imperative that you connect your business profile with other businesses in the same niche.
Comment And Like:
Above all the one thing that you must never forget to do if you wish to generate leads on Facebook is to comment and like on the profiles of your fans. When you approach them with such a gesture, they never forget it and reciprocate it with moving towards you and listening to what you have to say more attentively. Thus, the chances of generating leads by reciprocating are more compared to just sitting idle and keep on sharing your stuff without bothering to listen to what your fans have to say about you.
Now it’s Your Turn!
Do you have a Facebook marketing strategy? How lucrative do you think Facebook is with regards to leads generation? What strategies did you deploy to generate leads from Facebook? Do share your precious thoughts with us in the comments section below.