Regardless of the type or size of your multilevel marketing (MLM) organization, the three-way call will always be one of the most effective marketing and prospecting tools that you can use in order to grow your team by leaps and bounds over time. Even some of the most established MLM organizations and teams around the world still rely on teaching their team members how to master the three-way call method as soon as possible after being recruited initially. Aside from understanding how to technically place a three-way call, how can you effectively master the three-way call for your own MLM business?
Understand the Sense of Urgency
Three-way calls need to be viewed by your MLM team as being a required necessity instead of an optional method that may or may not be used on a regular basis. Beginners and experts alike within this particular industry are effective at mastering the three-way call simply because they understand the sense of urgency involved. As soon as you have captivated the attention of an MLM prospect, you need to get them to hear the story, viewpoints and conviction of someone else besides you as soon as possible. Once the presentation has been completed, linking them through a three-way call to your upline immediately is essential.
The Foundation of the Follow-Up
In order to effectively master a three-way call you need to make sure that you have already established the foundation of a follow-up first. Doing so will allow you to make sure that you have all of your ducks in a row before showtime. Make sure that you have already called your upline to make sure that they would be available to take the call when you make it unless you want to waste your time completely.
Get the prospect involved and engaged by asking leading and probing questions to find out what they loved most about the presentation or marketing tool that was used so that you will be able to develop an effective baiting system that will lure them in for the kill after the three-way call has already taken place. Basically, by establishing a foundation, you will be setting up the pins so that all your upline will need to do is come in briefly to knock it down.
Build Up the Trust of Your Upline
One of the biggest errors that many MLM recruiters make when it comes to executing the perfect three-way call is that they do not build up the credibility of their upline enough before making the three-way call. Edification is an essential piece of this puzzle because it allows you to truly paint a picture of your upline as being the greatest and most insightful expert available. You want your prospect to approach this call as if they are going to be talking to a celebrity on the phone because that is the only way that they are truly going to take it seriously. This is going to be the key that you need to unlock the door for your prospect to become an official recruit shortly after the three-way call is over.
It’s your turn!
Do you use three-way calls as a tool to build your business? Are there any tips that you can add to the list? Please leave your feedback in the comments section and I look forward to reading them!