In the world of Network Marketing, the general notion is that if you have a unique business and creative services, then all you need to do is to sell to every other person you come in contact with or whom you have in your network to grow your business. This notion is wrong, this is not how Network Marketing is done and this is definitely not how Networking is done.
The one thing quite famous among Network Marketing circles is the different seminars that are conducted to allow network marketers to network with others and expand their business. Unfortunately, people because of their lack of knowledge and inexperience pertaining to the basics of networking are not able to benefit from these events properly and thus don’t experience any growth. In the lines below, I will discuss with you some tips that will allow you to become a better networker in your market place and utilize networking events and seminars to their optimal potential.
The one major problem that people at a networking event is that they forget to smile. Everyone present at a networking seminar has some other full-time job or have other worries of their own, but this does not mean that they all come to the event with sad faces. If truth be told, no one likes to talk or hear someone talk who does not smile and has no spark in the eyes. Therefore, the first thing you need to do in order to be able to network better is a smile. It shows your confidence and gives a message to people that you are friendly and approachable, thus, instead of you going to them with a dull face, they come to you when you are smiling. Hence, to be a better networker you need to have a smile on your face all the time.
The goal of Connecting:
The other major reason why people aren’t able to network properly and in a better way when attending networking seminars is that they have the wrong goals associated with the seminar. Commonly, people go to such events with the goal of selling in mind, therefore, every person they meet at the event, they try to sell him or her. Frankly speaking, people are least bothered about what you have to say at such events, therefore, the goal of pitching your business in front of them won’t work. Thus, you need to reconsider your goals and aim for the goal of connecting. When connecting is your goal, you won’t be pitching your business to them, rather you will emphasize on letting others approach you and have a conversation. Pertaining to connecting, the one most important and most commonly ignored thing is listening. When you listen to others, they value your company, and when they value your company there will be a time where they would let you speak and would listen attentively, which is in total contrast to what happens when you go and start selling your business to them.
Roll It Back:
As I mentioned earlier that when networking with others you need to have a conversation with them, however, there are times in a conversation when someone asks such a question for which you are not prepared or that requires a greater explanation for which you believe that the other party has no time, then you must try to master the art of rolling it back to the other party in conversation. By rolling it back, you through the ball back in the court of the other partner, hence allowing them to speak, which automatically increases your chances of getting to know them better and plan your ploy accordingly.
Power of Follow-up:
The objective of all the aforementioned points is to prepare you for the final step that is the outcome of all the networking events and seminars. The outcome of all the smiling, all the listening and all the giving the chance of speaking to others is to increase the power of your follow up. You must understand the sales do not take place at the networking event; rather the sales take place in the follow-up session with the connection that you have networked with during the event. Therefore, consider the networking event as a base for increasing your follow-up power.
Now it’s Your Turn!
What do you think is the biggest mistake committed by people when at a networking event? Which habit of people annoys you the most? What tips would you recommend to the newbies in the field of network marketing? Please leave your comments below!