It is not an overnight phenomenon; rather, Facebook marketing has developed over time. With a diverse range of offerings that attracted the users across the globe, it eventually became a market for the businesses. Thus, now Facebook marketing is an integral part of the business’s marketing plan and businesses develop proper strategies for effective marketing on Facebook.
The problem with businesses that take Facebook casually is that they think that their mere presence on the platform is enough for marketing. Such businesses are wrong and you need to properly strategize Facebook marketing. Let me tell you of 7 kick-ass marketing strategies to use for Facebook.
Use Website Traffic:
Although your Facebook business profile would be generating a lot of buzz on its own, however, increased traffic never hurts. In this regard, the thing you can do is, use the organic or inorganic traffic that comes to your website and direct it to your Facebook profile with the help of a Facebook icon on your website. Thus, this way, the traffic that would have only come to the website and be gone from there, now gets to see your profile and the chances of leads generation increase exponentially.
Utilize The Email Signature:
Another great strategy that can help in increasing the outcome of your Facebook marketing is the use of your email signature. On daily bases, you would be interacting with hundreds of people, and those hundreds of people would be forwarding your email to their contacts as well, therefore, the signature you use in your email is of grave importance. In this regard, you need to add the URL of your Facebook page in your signature, this way all those who are willing will easily know about your Facebook page and would go there to learn more about your brand and offerings.
An Email Blast Can Help:
I am sure that most of you would be having more than a couple of hundred contacts in their contact list. These contacts in your list are the traffic which you are not aware of and which you haven’t targeted. Pertaining to this, nothing works better than an email blast, where an attractive and well-written email can invoke all of your contacts to visit your profile and view your offerings.
If you have a little extra money and want instant results against your marketing efforts on Facebook, then I recommend you utilize Facebook ads. The ads like Google ads provide you a chance to set and manipulate all the requirements regarding their display, this way your ads only appear to the target audience hence helping increase the chance of leads generation and greater brand identity.
Another great way of Facebook marketing is thinking out of the box and utilizing Facebook contest. The use of contests on Facebook is a great way to engage the target audience and get them to converse about the brand. Besides the conversation of the brand, the contest is a great way to create buzz and brand awareness to the audience that has not yet been targeted directly by the brand.
Integrate Other Social Media Networks:
Integrating your other social media profiles for mutual benefits is also a great strategy that could be deployed for Facebook marketing. If you have a better Twitter or LinkedIn profile, then you can integrate those profiles with Facebook and have the traffic come to Facebook. While on the other hand, if you have a Facebook profile strong, then you can direct its traffic to your other social media profiles as well. Thus, profile integration leads to a win-win situation.
Videos and Images:
Although you can share news and have status updates as a means of generating discussion and engagement. However, videos and images have proven to be more effective with regards to generating discussions and greater engagement. Therefore, share videos and images in your posts as well.
Now it’s Your Turn!
What kind of Facebook marketing strategies do you follow? How effective have they proven to be for you? How do the strategies reflect in your leads or sales figures? Please share your insightful thoughts in the comments section below.